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August 22, 2007

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Calvin Jones

I remember my wife, years ago, being castigated by a college professor for using a single sentence paragraph in an assignment. Can you believe that?

Recently a client of mine called me to pick through the minutiae of some website copy I'd written for them. Apparently they'd sent it around the office and there were questions raised about the occasional comma before and, and the correct usage of the semi-colon.

I took a deep breath and talked them through each of their concerns. The copy, incidentally, was fine -- we didn't end up changing anything.

Rules and style guides are fine -- as far as they go. By all means be aware of the "rules", but don't be afraid to ignore them if/when the situation warrants it.

The message is the most important thing -- and if your message is conveyed more effectively by bending a few rules, then go for it.

Cheers,

Calvin!

Lynn

Calvin, I agree. I don't mind adherence to the rules, though, if the product is successful. It's when we follow imagined or misunderstood rules. Those "rules" slow us down and get in the way of good writing.

I enjoyed your examples.

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