Over the weekend a reader Susan from Queensland, Australia, let me know about a mistake I had made on my most recent blog post. Here is Susan's email message:
I just visited your fabulous business writing blog and noticed a minor typo. As a professional writer, I thought you might like to know. Here it is:
"Made to Sick: Why Some Ideas Die and Others Survive"
Did you notice what Susan did to make her comment welcome?
Yes, she began with a one-word compliment: fabulous. That one word made it easy for me to take in the message.
Wasn't that easy and effective?
P.S. I corrected the error so it now reads "Made to Stick."