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May 10, 2011

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Tim Fulford Professional Min/Visual Mapper

Oh how true this is! In the UK we have started to get digital message signs on the motorways which give information about traffic issues. They have to repeat the info because of the order of the text, as you state Lynn the important is often last and thus missed. As always excellent advice from real situations.

Tim Fulford Professional Min/Visual Mapper

It might work in a retail environment but when you travel at speed reading a text sign is virtually impossible. Thats why we use graphics for road and emergency signage in the main.

Lynn Gaertner-Johnston

Tim, thanks for dropping by and commenting. I enjoy your continued emphasis on graphics. Yet I am not sure how a graphic might have helped me when I was seeking the sold-out salmon.

Lynn

daniel

hi nice post...

Tim Fulford Professional Min/Visual Mapper

Maybe salmon with a cross through it? I thought you might like these two spelling errors seen this week, one in an education publication and the other in a local deli. http://wp.me/s9ikC-spelling

Lynn Gaertner-Johnston

Hi, Tim. Yes, maybe the word "salmon" with an X or a line through it. I don't think I would recognize a picture of a salmon with an X through it.

Yet a crossed-out salmon (either verbal or visual) might conjure up the wrong idea--have salmon been banned?

SALMON SOLD OUT might work best.

Lynn

lety

hi Lynn , is so true that we never read carefully and only catch or see what we want and not what we need to know.
Which means that we have to be careful when it comes to read any kind of written piece.

Kelly Erickson

Hi Lynn. I agree. Maybe a better approach would have been to create a sign that said "We're out of salmon, but our fresh halibut is on special and it's FANTASTIC!"

Lynn Gaertner-Johnston

Lety, thank you for mentioning the importance of reading. Too often we focus only on the writer's job.

Lynn

Lynn Gaertner-Johnston

Hi, Kelly. I like the idea of a replacement fish.

Lynn

Eric_shinn

Instead of "SORRY" which implies that the store is at fault. I like your idea, Lynn, on "Salmon Sold Out."

In a visual/IA context; Use the "Salmon" label that is used regularly. This is what shoppers look for 2nd anyway (first being the bright-color salmon itself). Append to the label a contrasting "Sold Out" label. Use a warm color to contrast the cool, icy display. This implies to the customer: This is a product that sells well. "You" JUST missed out. Don't worry though, this is only temporary - come back (to the store) in a day or two. It turns a negative into two positives and motivation to come back sooner than usual.

Lynn Gaertner-Johnston

Hi, Eric. I agree with your ideas. It helps to have a friendly butcher behind the counter to tell customers when the store will have salmon again.

Lynn

article spinning

I get your point.. That's why experts say communication is important. As you said they could have highlighted salmon also, must have made great sense..

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