Business Writing

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Syntax Training | Lynn Gaertner-Johnston

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October 28, 2011

Comments

Nina

I would definitely prefer a printed, signed, mailed card--just like I would prefer a handwritten thank-you note to an e-mailed one. E-mail is great for so many things, but it's not so great for the warm personal touch that a signed card can carry.

Of course, I'm in my early 40s--just old enough to be old-fashioned.

Cathy Miller

It will be interesting to see how age factors in. I turn 60 in November a week after walking 60 miles for breast cancer research (to show age is just a number). :-)

I personally send every contributor to my 3-Day Walk a hand-written note. So, not surprisingly, I still use printed holiday cards, too, for my clients.

I don't have a problem with electronic holiday cards, but instead of a pdf, if you go that route, why not create a video of your company and employees. Easy to do and much more personable.

Just a thought. Looking forward to what others think.

Val S.

I also prefer to get hard-copy cards. Some of the pictures are really lovely (or cute, or funny) and I like to see them displayed during the season. I suppose you could do that with e-cards on your computer desktop or screensaver if they are formatted to work that way (jpg). I'm mid-50s.

Cathy, as a former video producer, I have to say that it takes time, good lighting, agreeable employees, and a good editor to make a video that would be worth sharing with clients!

Jenna Bauer

I'm 26, I work in eMarketing (so I'm biased) and I don't have a preference. With all the greetings received this time of year, I'd prefer to see something that stands out an is relevant to me. Getting another generic card doesn't add much value. I appreciate a nice printed card with a creative or personalized edge. As another poster indicated, video is a nice touch to an eCard or something interactive or engaging.

marlene

My clients are seldom at their offices. I make a donation to a charity in their firms name and send them an ecard, with best wishes and noting the donation on their behalf. I've gotten positive feedback. I'm 55, and in the High tech and consulting industry.

Michael Thompson

An electronic card has nowhere near the staying power of a tangible, handwritten card. Paper cards are several steps closer to a real human interaction and create a greater personal connection with the recipient than ecards that she can delete and forget about with one click of a computer key.

20-30

Stephanie G

I just turned 30, and because I do use email or social media for nearly all of my business and personal correspondence, a printed and mailed card stands out to me in a big way. This is true for holiday cards, thank you cards (which I always send in hard copy, never email, but rarely receive), and birthday cards. It indicates more effort and personalization than an email, and when I receive a handwritten card or note, whether from a business or an individual, I have a positive response.

Lisa

I am 26 and I reside in the U.S.

I would definitely prefer a real, handwritten card. I very much agree with Stephanie G's comment above- almost all of my day-to-day correspondence is via email (or text message!) so a real card carries a special meaning.

On a related note, I was just married last year, and in the world of wedding thank you cards, it is still considered completely inappropriate (or worse, insulting and disrespectful) to send anything other than a fully personalized, handwritten card. I think that says something!

George Raymond

If my recipients are like me, they delete most electronic cards after one glance. So I instead send a few handwritten cards to the people who are most important to me personally and professionally. The cost of postage here in Switzerland keeps the list short. I am 55.

Lynn Gaertner-Johnston

Thank you for sharing your preferences, Nina, Cathy, Val, Jenna, Marlene, Michael, Stephanie, Lisa, and George.

I will add my own view to yours: I strongly prefer printed cards, especially ones that include a personal note. I make my workplace festive by displaying them on the wall. I am 50+ and live in the U.S.

I believe our votes strongly favor printed cards, with a tally of:

Printed card preference: 70%
E-card preference: 10%
Both/either: 20%

Some of the words you used in your preferences are ones we might want to think about as we choose our holiday greetings: "warm, personal touch," "personable," "lovely," "cute," "funny," "stands out and is relevant," "creative or personalized edge," "something interactive or engaging," "real human interaction," "effort and personalization," and "special meaning."

Thank you for taking the time to share your views!

Lynn

John Sammut

I am 35 and reside in Malta.

I strongly beleive that a handwritten card has more value.

John

Fran

When I was newly married (30 years ago), the practice was to send tangible greeting cards to almost everyone we knew. Because I wanted to make the cards "special," this meant I needed to write a personal greeting in each one. This, of course, became too much for me as we were blessed with children and became busier with daily living. Therefore, the process eroded to "just keeping up" with those who actually sent cards to us. Although the physical cards were nice to use for decorations, they often contained only signatures (or even factory-printed signatures) with no personal messages. I much prefer to receive e-cards from friends and colleagues who take the time to write personal notes with them, rather than impersonal "hard" cards that have only signatures. I'm 52 years old and find myself pitching a lot of the physical cards, anyway. I'd rather save a tree. If I find an ecard especially touching or beautiful, I can usually print it; better yet is to save it to a file which I marquis on my desktop screensaver.

Lillian

Printed Card, Age 31
In the digital age, a printed card is a way to stand out and set yourself apart. We are continually deluged with email, much of which goes unopened. A printed card is sure to get a first and lots of times a second look.

Doris Jeanette, Psy.D.

I agree that a printed card is more likely to get your attention. A piece of paper you have touched stays in your mind and you remember the thoughtfulness of the person who sent it forever.

Lynn Gaertner-Johnston

Hello, John, Fran, Lillian, and Doris. Thank you so much for your ideas from as far away as Malta!

Among your comments, printed cards are ahead 3 to 1. Lillian, your comment about email never even being opened is persuasive. Nevertheless, Fran's ideas in favor of e-cards are compelling.

Doris, I appreciate your comment about having touched a card. Very interesting!

Lynn

Lesley Peters

Hi Lynn,

I enjoyed reading your blog post, and wanted to mention that I love receiving cards in the mail. As a matter of fact, I just wrote a blog post about it. (www.qcommservices.com/blog).
I have received email holiday cards, and do like them. I just prefer those received in the mail.

Thank you for inquiring!

Lynn Gaertner-Johnston

Hi, Lesley. Thanks for sharing your view. I clicked on your name and read your blog post. Very helpful!

Lynn

Paul

I would prefer a printed card. However, I am very concerned about the environment. For this reason, unless we send a recycled paper card, I will choose an e-card. By the way, I am 31. Pablo.

Lynn Gaertner-Johnston

Thank you for mentioning recycled cards, Pablo.

Lynn

Lester Smith

Typical e-cards do seem too easy, and they can't stand on my bookshelf or hang on a bulletin board. That doesn't mean e-offerings can't have a personal touch, though: A holiday computer wallpaper or smartphone app shows that the sender put some effort into the greeting. Make it downloadable with a link, not an email attachment, and your consideration shows even more. I'm 55, by the way.

Lynn Gaertner-Johnston

Lester, thank you for your smart suggestions.

Lynn

Brian Birnbaum

Hi Lynn,

I'm in agreement with most of the people leaving comments in that a real printed card is the way to go. It just shows a little bit more care and effort than an e-card.

Just my 2 cents.

Thanks for the post!

Brian

Lynn Gaertner-Johnston

Brian, printed cards certainly are the preference with this audience.

Thanks for voting.

Lynn

Jackie

One year I subscribed to an e-card web site and sent out many personalize e-cards for birthdays and holidays. I found that most people responded with a thank you for their card but actually never opened them up. E-cards can take time and effort to send just as sending a printed card through the US mail, but at least there is a better chance the recipient actually opens and reads the card when it’s a printed card verses an e-card. I myself prefer to receive a printed card.

Lynn Gaertner-Johnston

Jackie, thank you for sharing your story. I admit that I have received e-cards and not opened them for days. After sending one myself in response, I realized that the sender receives an email when the card is opened. Once I learned that, I opened cards much faster. I did not want to offend people who sent them!

I appreciate your comment.

Lynn

Kaye Matthes

Nothing says "I sent my admin to Staples to order printed cards and send them so I could get credit for acknowledging your value to my company" like a factory signed, generic holiday card. That type of card is holiday junk mail. BUT, a hand signed card with even the briefiest personal note provides a personal touch that is hard to duplicate with an ecard. I vote for a combination of both. eCards provide an ease of distribution and immediacy that allow you to reach many people and know they have received your message. Printed cards, on the other hand, can be more formal OR more personal depending on their content. I am 53 and work in telecommunications.

Lynn Gaertner-Johnston

Kaye, thank you for sharing your views. I agree with you about the lack of feeling conveyed in a printed card with no added personal touch.

Lynn

elliptical reviews

No offense, but if there's a facebook like button, it'll be much easier for me to share.

Magento webwinkel

I would definately like e card as it is eco friendly and it reaches very fast.

Marie-Louise Halvorsen

Lynn, I love your question. It is very interesting to me to read what people think about this because I send out holiday cards to my clients every year.

Ecards are certainly appealing to me, mainly because of the fast delivery. I must admit though that I love printed holiday cards – giving and receiving them.

This year I used 100% recycled paper and I will do so from now on. I managed to get them out in good time, but last year was crazy and I remember staying up very late to get them all done (about 100 cards). I choose the design very carefully and write a short personal message on each card, and my clients seem to genuinely appreciate it.

Carmen Skyles

Personally, I consider e-cards as spam. I have a brother who over uses it and has really ruined the entire concept of every reason I can think of to use them. One day I got 5 Christmas cards. Each day I got at least 1 e-card from him (all christmas this time of year) but don't forget ALL of the holidays in between. And if I don't open them, then the calls come on why I don't open them. They seem to take forever to open, and each one says the same thing. Jesus is the reason -or preachy. So, personally, buy a stamp and send one to me if you want to get my attention, otherwise they will get deleted, without opening. One or two a year would be perfect. one per wk is harassment.

Lynn Gaertner-Johnston

Thank you, Marie-Louise and Carmen, for taking the time to share your views.

It is now December 26, and I am just getting to work on my New Year's cards for my business contacts. I write each person an individual message. I hope they enjoy hearing from me!

Lynn

Monique Le Fleur

I am 33 years old and actually find a paper card more offensive than personal. The volume alone! Think of the carbon footprint!! Realistically the executives have not signed these in person (speaking as a cynical administrative assistant who has always had to forge signatures). Send me a picture or a video and the message can be equally thoughtful, in fact, more so, because it takes into account the environment!

Lynn Gaertner-Johnston

Hi, Monique. Thanks for sharing your opinion!

Lynn

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