Spam Is Still Spam in a Holiday Greeting

For the last couple of minutes I have been sitting at my computer and deleting spam greetings from my email inbox. These greetings do not give me a warm, positive feeling about the senders.

I consider the greetings spam because I do not do business with the companies sending them and I have not asked to be on their mailing lists.

Suggestion: If your company is sending out e-greetings, send them only to people in these categories:

• Your current or recent customers, clients, employees, and business associates such as vendors
• Subscribers to your newsletter
• Individuals who have asked to be on your mailing list

Remember: Spam is spam even with pictures of wreaths, candles, and reindeer.

Please feel free to share other greeting suggestions here.

Enjoy the holidays!

Lynn
Syntax Training

Comments

[George Raymond]

Even if I have had some kind of contact with the company, when I receive a "form" e-mail Christmas card, I delete it and quickly forget I ever saw it. So why do they bother? I pay more attention to the few cards I receive on paper, which cost something to send.

George

[sarah dodge]

After much discussion we decided to forgo the expense and environmental waste of traditional holiday cards and send an e-card with a greeting AND a note that in lieu of the paper card that we had made a donation to a local educational non profit.Good or Bad?

[Lynn Gaertner-Johnston]

Hi, George. I agree with you. I myself send cards, typically with something special in them (a booklet, for example). But I have learned that our preference may be generational.

Lynn

[Lynn Gaertner-Johnston]

Hi, Sarah. If you are sending e-cards to individuals who know you, I believe your choice is fine.

But let me add a couple of my observations of what can go wrong with e-cards:

1. I received an e-card in which all the consultants at a small company seem to have signed the card. All their signatures were too wildly written to recognize, so I can't be certain of any of their names.

2. I received an e-card today with no mention of the company's name. Looking very hard to figure out who it was from, I finally found the company name in tiny print in the footer.

Lynn