Business Writing

Talk, tips, and best picks for writers on the job.

Syntax Training | Lynn Gaertner-Johnston

Share this page

« Remember to Say "Thank You" | Main | The Missing Ingredient in Your Writing Recipe »

January 01, 2014



I think it should have been written as "More than one is required to ensure lasting good fortune."


I would say it should be "ensure" used instead of "assure", right?

Dear Lynn,
I'm looking forward to your blog entries in 2014.
Happy New Year!

Lynn Musselman

They should have used the word "ensure" instead of "assure."

Lynn Gaertner-Johnston

Good work, Minakshi, Lukasz, and Lynn! Indeed, the verb "assure" should be "ensure." We assure people. We do not assure things. I wrote about the topic here:

If you would like more fun and practice finding errors, get my "Error Quests" booklet or desktop file. Click on the "Error Quests" photo at right for more information.



Ensure..not assure.

...ensure lasting good fortune.

I love these!


Ensure, for sure!


Ensure, insure, assure: used incorrectly interchangeably.


Should be "ensure" not "assure".

Penny Lau

Dear Lynn,
Sorry for my comments coming in so late - was knocked out by flu since Dec 30th , and only managed to return to work today.
Though I agree that the word 'assure' should be 'ensure', another way to save the sentence is by adding, ' .... assure that you have a ... '

Lynn Gaertner-Johnston

Hi, Penny. I am glad you are feeling better.

Actually in U.S. English your correction is not yet correct. We cannot "assure that"--we can only assure people.

Your idea sparked one for me: "assure you of lasting good fortune." That construction would work fine.

Thanks for stopping by.


Penny Lau

You are right, Lynn- 'that' should be left out! Assure you ......
Thanks dear.

Lynn Gaertner-Johnston

You are very welcome. I appreciated the chance to clarify.



Hi Lynn,
This Blog helps a lot to learn how to post a mail
exactly to the beginners.Thanks a lot for sharing.

Lynn Gaertner-Johnston

Hello, Dinesh. You are very welcome. If you like this blog, you will probably like my book "Business Writing With Heart." It has many examples of effective emails. You can get the e-book from Amazon. Just search your country's Amazon site.

You can also get the paperback from Amazon or me. Find out more by clicking on the book cover at the top right of the screen.


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Share this page
© 2005-present - Syntax Training - All Rights Reserved