Business Writing

Talk, tips, and best picks for writers on the job.

Syntax Training | Lynn Gaertner-Johnston

Share this page

« The Missing Ingredient in Your Writing Recipe | Main | A Perfect Way to Show Someone You Care »

January 16, 2014


Paula A. Diaco


In addition to keeping the overall message easy to understand and with clear directions, they followed a third cardinal rule of sign making--they kept the wording brief. The sign is complete at only 13 words. Bravo!

Lynn Gaertner-Johnston

Thanks for that good observation, Paula. As a sign expert (Sign-a-Rama Vermont), you understand the value of brevity.


Bob VL

yes! Only if it is a north facing sign - hence the audience is walking to the south!

Nice graphics and simple message, agreed.

Bob VL

Lynn Gaertner-Johnston

Excellent point, Bob!


George Raymond

They could also skip "east" and "left" and simply have an arrow pointing to the left and "End of this building".

Jack Appleman

Great example, Lynn! If only more signs could be this clear.

Cathy Miller

I love simple. ;-)

Lynn Gaertner-Johnston

George, good point! Cathy and Jack, thanks for stopping by and commenting.


Darrell Turner

It might have been desirable to insert an apostrophe between the words "affordable" and "gift." Otherwise, it sounds as though the gift shop is affordable. :)

Lynn Gaertner-Johnston

Hi, Darrell. I believe you meant to type "hyphen" rather than "apostrophe." With a hyphen, your idea would work well.

Thanks for commenting.



Would you use a period at the end of sentence on a sign?

For example:
All drivers of vehicles
over 20 ft in length must
check in with manager before entering the facility

Lynn Gaertner-Johnston

Hi, June. Because I am not a sign specialist, I asked Paula Diaco of Sign-a-Rama Vermont ( ) for her expert opinion. Here is Paula's response:

"As sign makers, we focus on clarity and ease of reading. After all, signs are meant to convey information and important messages, and they need to be visually appealing to be effective.

"While it wouldn't be incorrect to have a period at the end of the sentence, it's not required. Signs are visual and the text is just as easily read without the period. Sometimes, it actually looks odd to have a period, and in that case, simply leave it off the sign."

Thanks for the question, June. And thank you, Paula, for the answer!


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)

Share this page
© 2005-present - Syntax Training - All Rights Reserved