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June 30, 2014


Matt Lashley

Great post. I love templates, examples, samples, models, guides, blueprints, scaffolding, etc.

When I started writing business copy, I shrunk from them because I thought they'd stifle creativity, inhibit originality and muffle my "voice". However, I learned the opposite was true.

Templates, samples and models are catalysts. They open the gates though which the ideas and words flow.

Lynn Gaertner-Johnston

Matt, well said! Thanks for commenting.


Jet Rama

Hello Lynn,

This can naturally make the difference between getting the response you want, and failing to get the result you're hoping for.

Using example letters as templates will help you to avoid falling into several traps, and can therefore affect the outcome you receive from your correspondence.

I love it and this will make it easier to read, and will have a positive subconscious effect on the reader.

Lynn Gaertner-Johnston

Good templates are very useful. Unfortunately, templates available online often contain errors and odd style choices.

I recommend asking for model documents on the job or getting examples from recognized experts.


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