This week I led a business writing workshop with nine very smart business people. They do important analytic work for their company, which is the best in its class.
Why, you might wonder, were sophisticated professionals in a business writing class?
They were in class to get the answer to this all-important question: "How can we do our jobs better?"
We should all be asking that question, especially if we want to be the best in our business. And since everyone writes, we should all ask how we can do our jobs better through improved writing skills and strategies.
The group found they could write their technical reports better if they tried a new approach. Their old, traditional approach to reports included these sections in this order:
- Results Summary
- Detailed Findings
When we talked about what their primary readers needed from the reports, they realized that their readers–senior executives and creative marketing professionals–did not need the objective, background, methodology, etc. Instead, their readers wanted answers to these questions:
- What did your analysis show?
- Which is the most profitable approach? Why?
- What do you recommend?
- What next?
The group’s next step is to decide how to take the best of their traditional reports and use it to answer their readers’ key questions.
We can all write better. And when we do, we can offer more to our companies, our jobs, and ourselves.