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Number 1 of 43 Million Sites!

On Thursday, I wrote about my attempt to use the right search string so my readers could find me. I used the words "Can you start a sentence with and" because readers had not found me when I used the phrasing "Can ‘And’ or ‘But’ Start a Sentence?"

It worked.

Yesterday, just two days after I included the search words my readers use, this blog ranked number 1 of 43,000,000 in a Google search on that topic, according to my TypePad statistics.

I am delighted my reader found me fast and got the information he or she sought. Success! But more than that, I’m pleased about the 4-step writing process:

  1. Think about your readers.
  2. Determine exactly what they need or seek.
  3. Give it to them.
  4. Succeed!

As business writers, we often forget to use the same words our readers use. We don’t think about the ways they search for information. We overlook the truth that we aren’t really communicating until our readers find and read what we have written.

But if we take the time to give them what they seek–in their own words and in their own way–we have excellent odds of succeeding–much better than 1 in 43 million!

If you have a story of communicating successfully with your readers, please share it here.

Other search spellings: buisness, wirting, writng, wrting.

Posted by Lynn Gaertner Johnson
By Lynn Gaertner-Johnston

Lynn Gaertner-Johnston has helped thousands of employees and managers improve their business writing skills and confidence through her company, Syntax Training. In her corporate training career of more than 20 years, she has worked with executives, engineers, scientists, sales staff, and many other professionals, helping them get their messages across with clarity and tact.

A gifted teacher, Lynn has led writing classes at more than 100 companies and organizations such as MasterCard, Microsoft, Boeing, Nintendo, REI, AARP, Ledcor, and Kaiser Permanente. Near her home in Seattle, Washington, she has taught managerial communications in the MBA programs of the University of Washington and UW Bothell. She has created a communications course, Business Writing That Builds Relationships, and provides the curriculum at no cost to college instructors.

A recognized expert in business writing etiquette, Lynn has been quoted in "The Wall Street Journal," "The Atlantic," "Vanity Fair," and other media.

Lynn sharpened her business writing skills at the University of Notre Dame, where she earned a master's degree in communication, and at Bradley University, with a bachelor's degree in English. She grew up in suburban Chicago, Illinois.