Email and Your Corporate Mission

Yesterday someone visited this site with an interesting search. The words in the person’s query were "linking mission statements with email etiquette." 

Those words immediately got my attention. What do mission statements have to do with email?

I think there’s a strong link. The link may not be obvious in the typical one-sentence mission statements of organizations. But in the longer "Mission and Goals" sections we see statements like these:

  1. We strive for positive results.
  2. We use best practices to complete our jobs effectively.
  3. We are aligned with company strategies and goals.

Those statements have everything to do with email etiquette. Positive results, best practices, strategies–all are linked with effective, professional, time-saving email.

Do you see a clear connection?

If I write crisp, clear email that inspires quick action, I have worked toward the company mission. On the other hand, if I write long, confusing email that leads to the exchange of five more messages, I’m wasting resources and making everyone who is involved less effective.

If I write email that is positive and focused on solutions, I am aligned with company goals. But if I write a slightly sarcastic message that focuses on problems, I am wasting time and energy.

If I write error-free email with clear, complete sentences, readers inside and outside the organization can focus on my message, whether that message is to inform, inspire, or sell. However, if I send the message to the wrong person, misspell the name of the product, use undefined acronyms, or leave out an important part of a sentence, my readers get distracted trying to figure out what I might have meant. They may decide that it’s easier to simply ignore me.

Yes! Email intelligence and etiquette are at the heart of achieving our mission and goals. Effective communication is the lifeblood of our organizations. If we can’t use email effectively (as the primary form of communication today), we are crippling our organizations and ourselves.

If you haven’t yet read my 25 Rules of Email Etiquette, click here to receive them along with my monthly newsletter. (Note: I won’t send you SPAM. I will simply send you a monthly newsletter.) And if you are interested in the subject of aligning organizational and personal goals with effective writing, you may also like the article "Write Well? But Why Should We Bother?"

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Other search spellings: emial, etiquitte, etiquete, msision, communciation, organizaton