This week I impressed a client with my written communication. In response to an email from me, he began his message: Wow! I have to say I am impressed with how organized and focused you are.
He ended his email this way: Thanks for making it easy to work with you!
What did I do that impressed my client and inspired him to compliment me?
Three Little Things
- Organized information. I organized my detailed message into seven crisp categories. In my case, the categories were Publicity, Planning, Equipment, Training Space, etc. (Note: My message was in response to his inquiry, "What are our next steps?")
Used bullet points. For each category, I used one bullet point. The shortest bullet point was 17 words. The longest bullet was 75 words, broken into subpoints.
Inserted headings. I began each bullet point with a heading in bold type, making the message easy to skim. Above the list of bullet points, I used the heading Requested Action Steps. This heading immediately focused my reader on action. The word Requested made my list polite rather than pushy. (Note: I added my headings after I had written the bullet points. Because the points were already written, it was easy to insert headings to "announce" them.)
My message looked like the text above, clear and easy to follow.
I am sharing my success so that you can receive compliments too. Try the three little things above to impress your reader clients, customers, managers, users, employees, and others. Make it easy to work with you.
Please write to share your successes.
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