UPDATED 04 OCTOBER 2021
Do you look for opportunities to thank your customers? If you have U.S. customers, November 23, Thanksgiving Day, is one of those occasions. Because it is a national holiday not allied with a particular group or religion, Thanksgiving is an excellent time to remember customers and clients.
Related: In fact, we have a whole article about connecting with clients on Thanksgiving!
One way to thank customers is to send them a small gift that relates to your business; for example, a guide, book, bookmark, or tool they will find helpful. Or you may want to send a gift card, food basket, or floral arrangement. Keep in mind, though, that many large companies have instituted ethics policies that allow them to accept only gifts valued at $25-$50 or less.
But a gift is not necessary. You may simply write a card or note thanking them for their business. Whatever you send, though, it should reach them by Monday, November 20 (or even Friday, November 17), since many people take vacation days during the week of Thanksgiving.
For help on how to write a Thanksgiving note, I offer these samples to use as templates.
1. Generic thank you:
Dear Dan and Renee,
Thank you for being our valued customers. We are grateful for the pleasure of serving you and meeting your printing needs.
We wish you a beautiful Thanksgiving and a joyous year’s end.
2. Generic thank you:
Dear Friends at Acme,
In this time of gratitude, we give thanks for you. We value your patronage and appreciate your confidence in us. Counting you among our customers is something for which we are especially grateful.
On behalf of all of us at XYZ Company, I wish you a very happy Thanksgiving.
3. Thank you to a specific customer or client:
In this time of Thanksgiving, I must express my thanks to you. Working with you over the past two years has been an amazing opportunity for me. I appreciate your high standards, consistent focus, and fine sense of humor.
Thank you, Carlos, for the pleasure of continuing to work with you. I wish you a wonderful Thanksgiving filled with all good things.
4. Thank you to accompany a gift:
Dear Mr. Emmanuel,
When we think about the things we appreciate, we think of you and our work with you on the Maple Heights project. The project was a challenge and a phenomenal success for us–thanks to your vision and commitment. We will always treasure that experience.
We saw the enclosed new book on landscaping by ____ [author], and we immediately thought of you. Please enjoy it with our thanks.
Related: Read our primer on thank you notes here.
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