Be Refreshing!

This week I got an email from Paulette Ensign at Tips Products International. She wrote:

Thanks so much for your email and for doing what you said you’d do when you said you’d do it. How refreshing!

Earlier this year someone else thanked me for providing information when I said I would. She too thought my behavior refreshing.

It’s an easy way to build trust with readers, customers, clients, coworkers, members, donors, and others: Do what you said you would do, when you said you would do it.

Are you refreshing?



  1. Lynn:

    Great post! I’ve referenced it on my funeral home management and marketing blog as a lesson for funeral directors.
    So often client families (who are already emotionally raw) get further damaged because someone fails to follow through. Thanks for reminding my readers why “doing what you promise” is just as important as exceeding expectations.

  2. Timothy, I am glad you applied this idea to your business. What you do is so important to your clients. Following through is crucial.

    Thanks for commenting.


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