My e-newsletter, Better Writing at Work, just went out to 4,959 subscribers. It included 10 techniques for concise writing–at least I thought it did. In fact, the issue was titled "10 Techniques for Concise Writing."
Problem: There were 11 techniques. I had two items numbered "6."
I proofread the issue about five times, including several times aloud. However, I proofread every time from the screen–not from a printed page. Because of the layout of the content and the size of my screen, I could not see both 6s at the same time. Had I been reading a page, I know I would have spotted the error.
Lesson: When you are writing something to 4,959 people, proofread a printed document.
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