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November 14, 2009


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Internet marketing expert  - mike

Interesting dilemma.

Taking mundane matters which restrict rather than enhance freedoms is one of the few places humour can actually help...

A cartoon saying "would you buy from him"? showing a group of really scruffy people might help if in a corporate environment...particularly if they put the faces of wellknown management figures in the cartoons.

What andrew carnegie did , in win friends and influence people, is interesting. He gave a group of illicit indoor smokers a cigar and said "boys, please smoke these outside instead" - cialdini reciprocation psychology at work.

In that vein maybe they could announce a down dressing day on fridays, in order to send the clear message that the rest of the week was 100% dress code.

Having said all that, the best is always personal communication, so even if written, it has to be written as a very personal me and you letter from the boss.

Lynn Gaertner-Johnston

Hi, Mike. I like your ideas. The cartoon, if risky, would get everyone talking.

When Dale Carnegie offered the cigars, was the cigar considered a better smoke? An acquired taste? Or just a different one? Was he saying that if they would smoke outside, he would reward them? I am trying to figure out his strategy.

Thanks for getting involved.



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