Near the end of the year, I read a Danny Westneat column in The Seattle Times, “Offline Deserves a Right On.”
Westneat mentioned that a column he had written had inspired 700 emails and online comments in response–and one handwritten letter. He said he used to get about one handwritten letter a week. Now they average one a month.
For the handwritten letter he mentioned, he knew the writer’s name and even called him on the phone to talk about why the man had written by hand. Westneat did the same thing with another correspondent.
What does that tell you about the difference between hundreds of emails and single letters?
The single letters get noticed. They are singular–remarkable, extraordinary, even odd.
Do you want to get someone’s attention? Send a letter. Better yet, send a handwritten letter. It may be the only one your someone receives all month.