A couple of weeks ago I took part in a fundraiser for Haitian relief efforts. The day after the successful event, I got a congratulatory email from the person who led our efforts. It came to all of us on the planning committee.
The subject was "I Am Bringing Signs." The first sentence was "What a rewarding event and experience last night to benefit the people of Haiti."
Do you recognize what went wrong?
I had sent a message to committee members on Saturday afternoon, reminding them that I was bringing welcome signs that evening. On Sunday, rather than starting a new thread, our committee leader replied to my message to communicate with everyone.
So an email whose subject should have been the uplifting "What a Rewarding Event" was introduced with the nonsensical "I Am Bringing Signs."
You know why he replied rather than starting a new thread: It was simpler than pasting our email addresses into a new message. But here are the easy steps our leader might have taken:
1. Click Reply All.
2. Change the subject.
3. Delete the earlier thread.
4. Type his new message.
In my reply on Sunday, I quietly changed the subject to "What a Rewarding Event." I did not want my banal "I Am Bringing Signs" to detract from the euphoria we felt about the money raised for Haiti.
Committee members are now emailing back and forth on new topics, all with the subject "What a Rewarding Event." At least it has a positive tone, even if it doesn't fit the new messages.
Do you see disconnects in email subjects?