If you want people to read your online or printed newsletter rather than deleting or discarding it, give them irresistible content. The current issue of Better Writing at Work, our free monthly e-newsletter, covers 13 types of content your audience will read and value:
- News they can use
- Practical tips and techniques
- Answers to frequently asked questions (FAQs)
- Ask the Expert columns
- Interviews with important people
- Tests and quizzes
- How-tos and best practices
- Product reviews
- Features about people of interest to them
- Lists of upcoming events
- Opportunities to take action
- Contact information–to reach you!
What do you value most from the newsletters you read? What drives you nuts in newsletters? Please share your preferences.