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April 26, 2011


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Jane Sherwin

Lynn it sounds like these people are using LinkedIn like Twitter--which is designed for the quick, sometimes playful check-in--tho even there, I agree with you, I wouldn't want to see more than one entry a day. People seem to get swept away by the possibility of connecting with other people, no matter how.


Jeannette Paladino

I think the number of updates is less important than the quality. Are you posting information that is useful to your networks? That's my criteria, although I agree that we are all on information overload.


I'm with you, Lynn.

In this age of information overload our time is very scarce and other people should be mindful of that.
Therefore, every update should be meaningful and relevant to your users.

Another way to look at it is that you can learn a lot about people just by looking at their updates, which may be of help when deciding whether to do business with them.

Account Deleted

I think social media is different for different people, and different businesses. For a citizen journalist or a newspaper correspondent, it might be a good idea to update from an event site itself, a short tweet perhaps that describes what he or she is seeing, which provides a first hand perspective to the happening. a back-packer on the other hand would be updating his or her blog only when he or she has had some time off to write, edit the photographs and access to an internet connection. while a business, should approach linkedin in a more planned manner. if you are a large conglomerate, you would like to diversify your social media presence across different domains and update different stakeholders at a steady pace. if you're running a small business managing 10-15 people, it might be a good idea to tweet about a coffee spill in office, but a bad idea if you got a hundred of them from the CEO who manages 25,000 employees. And then it is the readers. What you went through is precisely about how much connect the readers have with your content. If the audience is mature, and belongs to such demographics where they check emails once a week, you'd better focus on well-thought updates for them. While college students might prefer to be reading what's on your mind, and would want to update them accordingly.


Is there really such a thing as a professional social network site?

Lynn Gaertner-Johnston

Hi, Jane. Thanks for stopping by. You suggested a guideline--no more than one tweet per day in normal circumstances (not for the citizen journalists Arjunsinghal mentioned). Do you have other guidelines about the content of the communication? I am asking because I know you advise hospitals on their use of social media.


Lynn Gaertner-Johnston

Hi, Jeannette. Your idea about usefulness made me think more about that aspect. I realized that if I know the contact well, I enjoy reading his or her updates even if they are not useful. For example, if someone announces that she is having a great day and tells why, I am glad to know about her joy.

So my usefulness requirements seem to be related to my closeness to the contact. If I don't know someone well, I expect more from their updates.

Thanks for your view.


Lynn Gaertner-Johnston

Hi, Yoav. I liked your bringing in the business angle. If someone is using social media for business purposes, their updates do inform our decisions about whether to work with them. Thanks for that reminder.


Lynn Gaertner-Johnston

Hi, Arjunsinghal. I appreciate your writing about the topic in such detail. Your comparison of the citizen journalist, backpacker, and business is instructive.

If you read this comment, would you please elaborate on your example of tweeting about the coffee spill in the office? Would that be an example of communicating about the kind of day one is having? If so, is it a good idea?


Lynn Gaertner-Johnston

Hi, Heather. Visit LinkedIn.com and you find the site.


SEO writer

When a site becomes popular, it is difficult to control the usage and there are no controls imposed over the usage of social media. I think it is okay to not to bother about those statuses that haven't interested you.

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