Cathy wrote to me today, concerned about a possible change in how her team sends holiday greeting cards.
In the past they have purchased holiday cards, addressed them to a mailing list of customers and other important people, had everyone on the team sign them, and then mailed them through the US Postal Service.
This year they are considering sending e-cards wishing their customers and important contacts a happy 2012.
Although they can design a beautiful card, Cathy is worried that an emailed PDF will seem lazy compared to their past efforts. She also wonders how recipients will react when they see "Best Wishes for 2012!" or a similar greeting as the subject line.
What do you think as someone who receives holiday greetings? Would you prefer getting a printed card signed by the team in your mailbox? Or do you like e-cards in your inbox?
Please share your views. If you are comfortable doing so, please let us know whether your age is 20-30, 30-50, or 50+, along with the country in which you work.
I look forward to reading your comments–and so will Cathy!