In a recent business writing workshop, a participant introduced himself by saying he writes for a C-level audience. Another attendee, who lives in Alaska and works with the communities of the Aleutian and Pribilof Islands, was immediately intrigued: Sea level writing? Why didn't she know about that?
In many places in corporate America "C-level" refers to senior executives: chief executive officers (CEOs), chief financial officers (CFOs), chief information officers (CIOs), and others. They sit in the "C-suite."
My guess is that people who live in the Aleutian and Pribilof Islands are much more interested in sea level than C-level.
Our lesson, once again: Consider your audience.
Do you have lessons to share? I welcome them!