Capitalization Matters

A friend sent me an excerpt from a brief professional bio she had read online. The bio said the individual is a consultant for a china inspection service.

What do you think the consultant actually does? Inspect china for defects or cracks? Appraise the value of old china?

Are you thinking you might have some china for the consultant to inspect?

My friend was curious about the services the consultant provides, so she clicked a link to find out more. It turns out that the consultant inspects sites and operations in China for clients who set up manufacturing there from abroad.

This consultant will not attract appropriate clients if it appears that he inspects china. Capitalization matters!

Have you been misled because of incorrect capitalization or other errors? I welcome your examples.

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