Because this is a popular blog, I get requests several times each week from someone wanting to write a guest blog post for Business Writing blog.
As a reader of this blog, you know it is always about some aspect of business writing: grammar, punctuation, usage, tone, bullet points, subject lines, email style, etc. Yet the people who write to me about doing a guest blog post tell me they are experts in interior decoration, teacher tenure in higher education, and the European debt crisis.
Know your audience! This rule is true whether you are writing blog posts, thank-you notes, cover letters, procedures, books, articles, press releases, or tweets.
When we do not think about our audience, we waste our time and theirs.
Do you get messages from people who don't seem to know you as a reader? Feel free to complain here.