The other day was our English springer spaniel's 11th birthday. In the busyness of my life, I had not remembered it. But I received a wonderful email reminder from our veterinarian at Aurora Veterinary Hospital in Seattle, Washington.
The subject line, "Happy Birthday to Hope!" surprised and delighted me–not to mention reminding me of my dog's birthday.
Bordered by balloons and a dog with a happy, healthy dog smile, the message read:
Birthdays are a perfect time to celebrate the animals we love. We want to celebrate the joy Hope brings to all our lives on this special day.
Happy Birthday from your friends at AURORA VETERINARY HOSPITAL.
This year, help us give Hope the gift of good health!
I got the message. I gave Hope special treats for her birthday and sat down with my calendar to schedule Hope's next physical exam.
Birthday wishes can build business. What kind of good wishes can you send to inspire a positive response from your customers, clients, and others?