I traveled to Tucson, Arizona, last week, where I saw this perfect example of giving readers what they need:
Can you tell immediately what I appreciated? Do you like it?
Because this sign was at a tourist attraction, the Mission San Xavier, it makes perfect sense to tell visitors which way is east.
As a longtime Seattle resident, I often notice visitors who appear confused when they read our parking signs. That is because the signs say things like “No Parking West of Here,” and visitors aren’t sure which direction is west.
My guess is that people at the Mission San Xavier got tired of pointing people toward the gift shop, and they decided to fix the sign. Nice work!