The other day we received a renewal notice from our web hosting service, IX Web Hosting. I want to share it with you as an example of a friendly, helpful renewal notice.
Subject: Renewal Notice for Unlimited Pro
How's everything going? Can you believe another 2 years have gone by?
Well, we wanted to let you know that your hosting account is up for renewal, and we'll be automatically renewing it in 14 days, so you don't even need to worry about it.
However, you might want to log in to your account (https://my.ixwebhosting.com) and make sure your domains are set up for renewal as well. Since domain registrations are separate from your hosting account, they have to be renewed separately.
Here's your account info:
Product ID: XXX
Product Name: Unlimited Pro
Expiration Date: Aug-24-2014
(today's date is Aug-10-2014)
Billing Term: Biennial
Amount: US $XXX.XX
And remember, we're open 24/7 so you can always let us know if you have any questions:
Good luck with your websites!
Your Team at IX Web Hosting
IX Web Hosting succeeds at sending automated messages that come across as personal and helpful. I appreciate the range of information: the renewal date, fee, billing term, reminder to check on domain registrations, the name of our service level, and the reminder about 24/7 help available.
Other service providers could learn from IX Web Hosting's approach. I am thinking of companies that process renewals automatically, without letting customers know essential details such as the renewal date and fee. Have you ever noticed a debit from your bank account and not recognized what it was? It's happened to us at Syntax Training–but never with IX Web Hosting.
What do you think about this renewal notice? How does it compare with ones you receive?
P.S. I have no financial relationship with IX Web Hosting beyond being a satisfied customer.