I got a request from Luke, who wanted help with an email. He wrote:
I recently authored a brief ACT prep guide that I am giving to schools throughout the country free of charge. Unfortunately, the response rate from superintendents/ principals has been very low. I believe this is partially because I need to send a more concise and inviting email. I'm also not sure whether I should send the PDF of the prep guide with the initial email or not. Could you help me construct a better email so that I can reach more schools?
Note: ACT is an entrance exam that many U.S. colleges use to assess applicants.
Below is the entire email Luke has been sending, with the exception of his subject line, which he did not share with me.
I am writing to inform you about a brief study guide I recently authored. My advice is based upon years of studying and coaching, and it is available free of charge. Would you mind passing this on to the parents of ______ High School? I hope you find it useful, and I wish you the best of luck. Thank you for your time! Let me know if you have any questions.
Do you recognize why Luke's email is not getting a response? Would you revise it or start over? On Friday I will share my recommendations.