« Language That Enslaves Our Thinking | Main | Read Your Dense Privacy Policy? No, I'll Go Elsewhere »

June 11, 2019

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

JBS

Here are some possible edits:
Upscale, Women's Boutique (assuming "Shop" is the name of the store)
Congratulations, Graduates!
Deep-fried Milky Way, Deep-fried Snickers

Rebecca Robin

I maintain that signs should not share the same punctuation requirements as print. Signs are designed to quickly impart a message with an efficiency of words, images and symbols. While working as a professional, award-winning signage designer with high profile projects world-wide, I strove to include punctuation only when its omission resulted in misunderstanding.

Lynn Gaertner-Johnston

Hi JBS,

Thanks for responding to the proofreading challenge. I agree with your comma between the words CONGRATULATIONS and GRADUATES. It's necessary because the message is directly addressing the graduates.

And I agree with your apostrophe for WOMEN'S. It's perfect for a plural noun that does not end in "s."

I would not use a comma between UPSCALE and WOMEN'S. In my mind, the adjectives are not equal. I think it's a women's boutique that happens to be upscale.

To test for the need for a comma, ask yourself whether you could insert "and" between the adjectives and have the phrase sound right.

"Upscale and women's boutique"? No, probably not. Therefore, no comma.

I agree with your hyphens for the deep-fried food. I'm still trying to imagine what it tastes like!

Again, thanks for weighing in.

Lynn

Lynn Gaertner-Johnston

Hi Rebecca,

Thanks for commenting. I appreciate your point of view as a signage designer.

I would suggest that hyphens such as the one in DEEP-FRIED, and apostrophes like the one in WOMEN'S are integral parts of the word. I would never leave them out. A hyphen doesn't even take any additional space.

For the comma between CONGRATULATIONS and GRADUATES, I can see your point. Still, a comma takes up so little room that I would lobby for inserting it and being correct.

I do hear you, and I am glad you shared your opinion. I'll be watching for signs that present your point of view.

Lynn

Rebecca Robin

Lynn, I agree with you regarding deep-fried and women's. In sign design, often punctuation is left off the end of a line with the line break taking the place of a comma.

Thank you for your posts. I enjoy reading them.

Lynn Gaertner-Johnston

The line-break style makes sense. I just have to get used to it! Thanks, Rebecca.

Maureen

Our local grocery store, Rosauers, had their name legally changed from Rosauer's to eliminate the need for the apostrophe between "r" and "s."

Lynn Gaertner-Johnston

Maureen, interesting! That's one solution.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)