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January 29, 2020


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Regarding #4, it's important to remember that balance isn't necessarily a one-to-one ratio. Consider this statement of one positive and one negative comment: "I'm really impressed you didn't have any typos; however, the entire document misses the point." Not only is the compliment's impact small compared to the impact of the negative statement; the compliment could easily be perceived negatively ("So you think I normally have typos?").

Business Writing Blog

Jeff, you make an excellent point. Balance is not necessarily one to one. I can imagine a situation like the one you give as an example. The supervisor or team member might write:

"I appreciate all the work you put into this document. You clearly took the task seriously, and you made your points well. The overall point the piece makes is my concern. I don't think we want to focus on . . . " [or "leave the reader with the impression that . . . "].

Thanks for expanding on the idea.


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