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February 12, 2020


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George Raymond

Lynn, thanks for this analysis. I wonder how the other candidates compare. My father took me to see Richard Nixon in Hartford, Connecticut, in 1968 and I was surprised how much of his speech was a verbatim repetition of things I'd already heard him say on TV. For example he was always accusing the Democrats of "feeding the fires of inflation". The alliteration made this phrase so memorable that he couldn't resist re-using it.

Business Writing Blog

Hi George,

I guess that WAS a memorable phrase. You can cite it 50+ years later.

Some of the other Democrats seem to be in Senator Warren's rut. But Amy Klobuchar regularly comes up with a new zinger. These often sound rehearsed rather than natural, but they are fresh, and the press talks about them. I have heard Pete Buttigieg interviewed several times, and he always makes an interview sound like a conversation. He does NOT pull out his stump speech and quote himself.

I do think it's wise to use memorable lines as hooks. But fresh, persuasive language gets people's attention.

Thanks for commenting!


Maria S.

Hi Lynn,

Senator Warren's recent comment on Mr. Bloomberg's misogynistic behavior and the comparison to the current President was certainly memorable, it made the national news in Finland.

Business Writing Blog

Hi Maria,

Yes, that comment made news here too. Senator Warren's debate performance last week earned her millions of dollars in contributions. I am happy to see that she has refreshed her message.

Thanks for sharing news from Finland.


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