In 2020, the business world has become increasingly reliant on effective technological and digital marketing practices. With that in mind, small businesses hoping to thrive in the online marketplace need to develop and maintain a strong understanding of how to implement search engine optimization (SEO). SEO is the practice of increasing the quantity and quality of traffic to your website by creating organic search results on search engines, such as Google.
When it comes to creating and sustaining strong SEO results, strategic content creation is vital. In other words, it’s essential to implement practical business writing strategies to ensure you’re creating content that will reach more online users and increase web traffic.
Struggling to master SEO writing? Here are three tips you can use to improve your writing and boost your small business’ search engine optimization.
1. Write for Your Audience
Remember: when you’re writing to boost your search engine ranking, it’s important to know your target audience and write specifically for them. Your business should already be familiar with its target market, their demographics, consumer behavior patterns, and their likes and dislikes. Take all of this information into consideration when writing for SEO purposes, and write in a way that will not only engage but resonate with your target audience. Additionally, be sure to keep your content industry-related and frame it in a way that conveys how your service or product can meet your customers’ needs. Consider your audience’s attention span as well, and try to keep your writing succinct and clear to keep them engaged.
2. Research and Incorporate Keywords
In order to rank higher on search engines and increase traffic to your website, you need to make it easy for the search engine to decipher what your webpage is about. To do this, you’ll need to include keywords that accurately represent what your business is offering.
To decide on which keywords to use, you’ll need to conduct thorough keyword research to help you identify what’s most pertinent to your product or service. Without this knowledge base, you run the risk of wasting your efforts and making costly mistakes.
In recent years, certain companies have found that SEO success is largely dependent on long-tail keywords, otherwise known as search queries. Long-tail keywords are especially effective because they reveal intent; When an online user enters a search query, you get a much better sense of what they’re looking for and why. For example, some basic keywords are “best running shoes” whereas the equivalent long-tail search query would be “best running shoes under $100.” While the former is ambiguous and doesn’t provide much meaningful insight, the latter indicates that the user is looking to buy quality running shoes on a budget. In addition to providing helpful insight, these long-tailed keywords send roughly 70% of traffic to websites and blogs.
Once you’ve identified your keywords, put them close to the beginning of your title text. Be sure to emphasize your selected keywords by integrating them into the description of your product or service as well. You can even incorporate keywords into your alt tags, which are text descriptions used to describe any images you include in your content.
3. Write and Publish on Multiple Platforms
A great way to broaden the reach of your content and get more clicks is to write and post content across several platforms, particularly social media channels. Publish your new web pages, articles and blog posts across social media platforms to propel your content. Be sure to use engaging language and call-to-actions to encourage users to click.
Are you ready to take your SEO writing to the next level? In addition to implementing these tips, consider seeking the assistance of a small business SEO consultant. These experts have specialized knowledge on core SEO tactics, such as link building, content writing, and information architecture, and offer competitive rates and methods tailored specifically for small businesses.
In such a competitive digital marketplace, mastering SEO to boost your search engine ranking can be tricky. That said, it’s far from impossible. By implementing these SEO writing tips, you can create content that broadens your website’s reach and increases web traffic, all while accurately representing your company’s service or product offering.