One of the greatest overlooked assets in our virtual lives is the value we can get from our email signature. The email signature is that little fluffy tag at the end of most emails in your inbox. The gig economy is moving along at a feverish pace. To leave your email with a simple closing line is a wasted opportunity to market yourself or your company.
You want to leave your business contact with a memorable afterthought that has meaning for you personally and professionally.
How People Read Emails
You can do this using a proper email signature, and you’ll want to find the right one for you. This point is critical for your success in today’s world. There’s a lot of science behind an email signature. Studies show that people receive emails and engage in some predictable habits as they scan online mail.
The process goes something like this: the email gets opened, then it’s scanned with a heavy emphasis on the left side and bottom of the document. This habit is from the way the English language is read, left to right.
The email signature is usually the last thing the reader will catch so that they feel they’ve “read” through your email.
It will take some color and creativity to keep that person engaged long enough to pay attention to your signature and branding. If you think ahead, you can include links in that signature to drive traffic to your landing page, as well.
Making Your Unique Email Signature and Brand
There are email signature generators online. These sites will walk you through using their interface. These interfaces are quite simple and self-explanatory. Most of your interaction takes place through a kind of dialog with an email signature wizard.
After creating an email signature, these online editors will go further in showing you how to add your email signature to your regular email. However, the email that you use should make showing you how to create a signature a simple process.
The process commonly goes like this:
- Click your settings icon or preferences tab.
- Then you should be able to find an email selection, where you’ll get a dialog box.
- Here you can paste or enter the text that reflects your desired email signature.
Computer literacy will go a long way to successfully navigating your way to creating your unique email signature.
Keep in mind that this has the potential to generate residual traffic to important areas of your brand and social media interests. Traffic means that you will increase your potential to earn and increase your share in competitive markets.
To create an email signature that moves you, you will have to do some personal inventory on who you are and what you would like this signature to do for you. You want to create the right email signature that you would pay attention to and follow its call to action.
This email signature will have your face as the first thing that the recipient sees, as they finish reading your compelling email. Have your professional facial image ready to upload, after you are sure about the design of your signature. This photograph will always be located to the left and top of your unique signature.
Through your initial marketing, you have built a lot of momentum into promoting yourself and your brand. The receiver is itching to go further and become a financial prospect. Your smile and appropriate dress will put them at ease, as they consider going further in a call to action.
Visual Aspects of an Email Signature
Appropriate dress is important for communicating what it is you want the reader to adopt or buy. If you are a marketer, your appearance will be businesslike.
For those in the horticulture business, your image may have flowers arranged to compliment your image. All of this goes to assuring your prospect that they are still in the right realm to get what they need or want.
Next, do not forget to mention your affiliation. Remind your prospect who you are in the company or firm. You want them to know how much control you have in meeting their needs. Include your job title near your name.
This is an opportunity to think about your secondary contact information. While you have seen a lot of people reveal their personal phone numbers in these email signatures, you might want to stick to a company number, fax number, address, and email address.
Often you will see their website and links to their social media accounts. There are too many to list at this time, but keep in mind to include your Twitter, Facebook, and LinkedIn icons.
Many email signature editors allow you to drag and drop these links into your signature. Also, have your social media pages up to date and ready to support your call to action that they are following from the email redirect.
Make sure that colors are relatively simple and compliment your logos and branding symbols. You can consider making the color of your social media links the same color as the primary logos. Observe how the size of your fonts impacts the look of the signature. Have larger fonts to the top of the signature.
Call to Action in an Email Signature
Another important part of the email signature is the call to action. This is the part that is updated regularly, as changes to branding come and go. Along with links to your social media, your call to action must have a link that goes directly to your product or service.
An example of a call to action could be: “Take a look at the latest recipes from [brand]. You can find them here!” Notice how it invites them to act and tells them where to look.
The emphasis here is the personal touch to the email signature that is right for you. We always encourage you to apply a personal touch. It will help you and your new connection build a solid business relationship.