The pre-written email response may sound like an irresponsible or impersonal choice. You want to believe that you’ll have the time to respond to every one of your client’s emails personally. The reality? You won’t.
You want to make a good, lasting impression, but it’s just not practical to spend time or resources wishing a customer happy birthday every year.
Auto-generated Email Responders and ROI
Known as the holy grail of online marketing, auto-responders are sequenced emails that are set up once for any duration of time.
Email responders can be targeted at a few or thousands of potential leads, enabling you to maintain consistent communication. Part of online marketing, autoresponders have been largely underrated, despite the fact that they’re a profitable niche in long term marketing campaigns
According to analysts, a return on revenue for every dollar spent in email marketing is approximately $44.25. Autoresponders are incredibly effective in driving your business profits, aside from saving you time and resources.
The efficient, auto-generated email responder is both thorough and accurate, helping you to build a personalized client relationship that lasts.
Email response automation software doesn’t have to consume a considerable budget either — affordable options are available. An auto-generated email responder is a tool that you can count on to achieve long-term marketing success.
Ideas For Maximizing Your Auto-Generated Email Responders
Apart from building client relationships, ideas for auto-generated email responders drive meaningful results while improving communication with existing contacts. A series of automated personalized messages go to the select clients within your businesses’ contact lists.
You can choose the mail response frequency, order, and target clients. Once complete, autopilot takes over. Here are some potential email responses for new clients added to the contact list:
- Your business overview
- Key aspects that place you ahead of your competitors
- Contact information
- Hours of business
- Social media channels
- Links to recently added blog content, or product pages
- Links to freebie or incentive giveaways
This simplified contact auto-generated email plan gives recently added clients insight into your business, equal to those that joined your mailing list years ago. Your responder should keep your clients engaged while staying focused on issues relevant to more conversion.
Related: Here is a list of excellent email marketing software to help you with the process.
What’s the best time to send your auto-generated emails?
It’s widely believed that most consumers open their mail during the day time as opposed to at night. While this data is industry-agnostic, it’s based on general trends and may not apply to your target recipients.
Some industries have clients that notoriously stay up into the wee hours, such as freelancers, programmers, or college students. This makes general data inefficient for your goals.
Some have cited that the best time to send auto-generated email responders is between midnight and 3 am. Others reiterated that early morning responses ensure clients see your mail when they open their email at 7 am.
Thankfully, smart email response generation software will allow you to track when your emails are opened, giving you your personalized client data. As a result, it’s vital that you watch your data and adjust your auto-generated responses using that information.
How do you optimize the subject line in auto-generated emails?
While using your available reports for these emails, find out which messages are receiving a consistently low opening rate.
One of the most trending concepts is that if a targeted lead doesn’t open one of your auto-responder emails, they are likely not to open the next one or the one after that. The solution to this is creating a re-broadcast segment in your email auto-generator.
Test new subject lines on the emails whose open rate you want to improve, sending them back at the subscribers who failed to open the first round.
A split test of new subject lines can be performed using the created re-broadcast segment of your email auto-generator. Using contemporary subject line templates or just coming out straight with what your email is about will improve the opening rate.
After every month, run the new subject line test and target those clients that subscribed to your email newsletters during that period. By keeping your email content fresh and inspiring, you’ll see the feedback directly from your target audience.
How do you optimizing your call to action?
The only solution for targets that never opened the first email is only up, and changing a call to action will show lifts in conversions.
- Augment your auto-response generator’s re-broadcast segment by including a field with the links not clicked.
- Change your call to action and test it against the low performing auto-generated email messages — do the same for your links.
- Your links can be turned into images and feature new colors, layouts, fonts, or features
An improved call to action will help you see your ideas for auto-generated email responders getting much higher click rates.
How do you identify your email’s weak points?
While some businesses have links not getting clicked, others have clients opening them in a frenzy, yet their conversion rate is still low. If this is you, your target leads are interested, but their stage on the buying process is questionable.
Please don’t make the mistake of ignoring this trend and move ahead as if it’s not important. A follow-up sequence in your auto-response generator can help you make sure that a follow-up email meets these lagging customers halfway.
This pre-emptive action can help you find out if your target recipients have any questions or concerns. You can add them to new lists and create segments based on any opened links.
Other optimum responder programs enable you to tag subscribers based on any action taken in your emails, automatically adding them to the segmented list.
A top auto-generating service claims that when such specific segmenting of audiences is available, sales will go up while complaints go down. Based on their clicking behavior, subscribers can experience one-on-one interaction through these email responses.
Take the time to segment your auto-generator, putting your business leaps and bounds ahead of your competitors. Smart segmentation enables you to send relevant marketing messages with a purpose that won’t allow target leads to slip away.
Ignore the Myths: Set-up Your Auto-generated Email Responder Now
There you have it. Your auto-generated email should have a strong subject line, share important details, and include a call to action. Your target client will feel compelled to open the email, especially if you’ve addressed them personally by name.
Your auto-generated email response should also let the customer know how to get in touch with you. Address your customer warmly and making them aware that you’re interested in hearing from them.