Creative, Copy, or Technical? What Type of Writer Am I?

    Decades ago, while many writers had a unique perspective and a different skill set, they were not categorized based on their foundational skill. Nowadays, the marketing and communication industries are extremely segmented. You can no longer be a writer; you must have a speciality. There are so many forms of writing, including creative, copy, and technical. In this article, we will discuss the tips for knowing which form of writing is right for you.

    What Is Creative Writing?

    Creative writing is a form of documenting that is innovative, imaginative, and impactful. Typically, this type of document is inspiring, thought-provoking, and unique.

    What Is Copywriting?

    Copywriting is typically the production of content that is used on marketing materials. From web content to email content, copywriting is the pure production of copy that is used to explain the products, services, and expertise of a business. Usually, this form of writing is informative and influential. It is important that these documents are error-free and professional.

    What Is Technical Writing?

    Technical writing is a form of creating that is very instructional. This content describes instructions and details processes. This documentation is very straightforward and informational. Although it is basic information, technical writing can be inspiring.

    How Do I Know Which Specialty Is Right for Me?

    Finding the right form of content creation for you is based on preference and skill. Are you interested in educating people about technology and hardware? Are you interested in provoking thought about social justice issues? Determine what type of content creation is most interesting to you.


    After you determine your interests, evaluate your skills. Are you good at writing long-form articles that are extremely detailed and unique? Are you good at using concise language that is impactful and well-organized? Different forms of writing take different nuanced skills.


    As you attempt to analyze your skills, answer the following questions:

    1. What is my favorite project that I have ever completed?
    2. What is the most comfortable length of copy that I write?
    3. Do I need little or much instruction?
    4. Do I enjoy creating topics or receiving topics?
    5. Do I commonly use descriptive or prescriptive language?
    6. Is my vocabulary technical or exaggerated?


    These questions are commonly used to help people diagnose their skills and interests.

    How Can I Begin a Writing Career?

    After you determine your specialty, it is time to start your career. You can jump into a full-time content position or start a “side-hustle” to gain experience. If you are interested in finessing your content skill, consider getting a degree in english or writing at one of the best value schools in the nation. These schools offer flexibility and affordability in their education programs. Although you do not need a formal writing degree, it is beneficial to gain confidence and skills through education programs.


    As you begin your writing career, it is important to know your area of expertise. As you get more experienced in your career of choice, you can raise your rates and get paid more for your knowledge and skill.


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