Every business that dabbles in serious marketing has probably had to make a flyer at some point. It is one of the cheaper, versatile, and effective ways to get your message across the market. It’s a “no-brainer” when it comes to any well-thought-out marketing strategy.
However, there is a huge difference between a flyer that was created by an average Joe to one that is created by a seasoned designer. When professionals make their own flyers, the design tends to pop out more and the message is noticeably clearer. A professional photographer will help create graphics of your business that gives a polished feel to your marketing.
On the other hand, those without years of experience are likely to produce less satisfying outcomes. The output of non-pro designers tends to look muddier — giving off mixed messaging, incomplete details, confusing layouts, and uninteresting designs. The end result is nearly always the same — flyers tossed in the nearest garbage bin.
Here are some tips to help you create those professional-looking designs and get better results.
Use an Online Flyer Maker
For some, the best option is to get a great online flyer maker. One of the best ones out there is Venngage. This app allows users to start with a blank flyer and choose from hundreds of beautiful templates, all of which looks like it was done by professionals. There are also thousands of elements to choose from like graphs, shapes, icons, etc. that you can use to make your designs much better.
Of course, you can also upload and use your own logos and images for a more custom experience. The app’s UI is so easy to understand that you can literally pop up dozens of flyers for your business in a short amount of time.
Best of all, you won’t have to hire a professional that will cost you a lot of money and probably won’t be as efficient and as versatile as an app like Venngage. It’s literally the smarter choice for a lot of businesses.
Create A Plan
A flyer design (just like every advertising media) should always start with a solid plan. Start by asking yourself the following questions:
What is the Objective of your Advertisement Flyer?
Make sure that you always start with this. Is it a promo flyer? An event flyer? Or will it be used for PR. Understanding what you really want to relay on the layout will greatly help make your message easy to absorb by potential customers.
Who is your Audience?
Different audiences have different tastes, and knowing who you want to target will greatly determine how you are going to choose your design style and headlines.
Stick With A Theme
A theme is something that will give your flyer design some uniformity and sense. Your ability to choose a theme for your design is very crucial to making a professional-looking flyer.
Let’s say you need to make event flyers for a kids’ cooking show. In order to attract your target, you need to look for a theme that aligns with your event — for this one, a cartoon cook-off with lots of cute elements might just do the trick.
For parties, try looking for neon, fun, and dark themes. What if you’re hosting a huge whodunit mystery event? A 1920’s vibe design might be the way to go. There are literally thousands of themes to choose from. You will need to learn more about this.
Cool it With the Font
Number one mistake by a neophyte flyer maker? Bombarding their layouts with fonts. Talk about giving your readers a font headache!
Cool it with those. Choose a font that best fits your theme but make sure it is legible. Here is a good rule — When it comes to fonts on a single layout, one is good, two is great, three is your max.
Blurry Photos Are a No-Go
You can have a great theme, fantastic design, great copy, and effective fonts — place a blurry, pixelized photo and watch your design crumble apart like a fragile apple pie.
Always use good-looking photos if you need to place one on your design. Blurry photos tend to not only make your design look bad, but they will also reflect badly on your company’s image. Bad images tend to look cheap!
Look for crisp photos. Free flyer makers tend to already have some in their databases and there are also subscriptions for stock photos online. If you want to invest, you could always hire a professional to shoot your product or service.
Time to Turn Pro!
Learning how to make your design look like it was done by a pro will take some time. An online flyer maker will make this whole process easier and keeping in mind the other tips written above is sure to fast-track your quest for the perfect and effective flyer!