Writing is an art, while business is, well, a business. But when these two aspects are combined, you’ll achieve business success like no other.
Professional writers can make business writing look like a piece of cake. And if it’s not one of your strengths, you have nothing to worry about either, as you now have the option to hire expert help from one of top custom writing services money can buy. But the thing is, there’s more to business writing than just grabbing the attention of your target audience.
What Is Business Writing?
Business writing is a type of content writing that’s used in a workplace setting. It seeks to elicit a professional response by creating a purposeful piece of written work that conveys information that’s relevant and presented in a clear, concise, and effective manner. It can be anything from writing business and client proposals, memos, reports, slogans, emails, notices, and even the company’s social media posts.
Proficient business writing is a critical aspect of effective communication among employees and clients. But what exactly makes up an effective business writing? No matter the purpose, good writing is being able to produce a well-written piece, but there are certain characteristics that are particularly important for business writing.
Key Principles to Effective Business Writing
Awareness of Your Target Audience
Are you sure you know everything there is to know about the corporate world? You may be used to this type of work environment, but there could be a number of nuances you may have overlooked or never even heard of. Imagine being a chief financial officer with prolific business writing skills, but your target consumer is a drop shipping supplier. These two work cultures are practically worlds apart. You’ll have to study the inner workings of a drop shipping business before creating appropriate documents and articles that address the requirements and goals of their staff.
The point is, you need to get to know the audience you’re writing to – and get into their shoes. This makes a difference when you’re communicating with a co-employee, a customer service representative, or a potential customer. Being aware of your audience helps you avoid using phrases, expressions, and jargon that may be misunderstood or offensive. Picture yourself in the position of your client and try to determine their way of life. Know what they want and need to hear, and allow it to shape your business writing. That’s all it takes!
Attention to Form
Business proposals, letters, memos, and many other types of business writing require specific formats. By adhering to a standard form, you can eliminate confusion and misunderstanding, and helps your readers easily identify the purpose of your article. Attention to form details is critical in business writing than most other types of writing.
Clarity and Conciseness
Good business writing has a clear purpose. As the adage goes, “Time is money”, and it couldn’t be more true for businesses. Nobody – especially someone who’s running a business – wants to waste their time, so you need to be sure your purpose is clear and what you’re writing is worth anyone’s time to read.
A clear purpose gives direction to your writing and helps develop a solid flow, structure, and tone. Before writing a business document, you need to find answers to two important questions:
- Who is my reader?
- What message do I want to convey through my writing?
Remember: There’s a time and place for using creative figures of speech and poetic phrases, but this is rarely required in business writing, if at all. The main priority here is to effectively communicate specific information to your target audience. Avoid wasting words, and be straightforward and precise with the ones you use.
The truth is, business writing is relatively less demanding than other forms of writing. There’s little to no pressure to be creative or original. It may not even be art at all, since you’re using words for their most basic purpose: to communicate information. However, effective business writing isn’t always as simple as you’d think. It requires a certain level of skill and constant practice.