7 Business Courses All Small Business Owners Should Consider

Running a business of any size is difficult. However, small business owners often need to learn more aspects. You may need to research the market one day and organize the supply chain the next. You will need to wear many masks as you expand your business and hire specialists to take care of the jobs you dislike. With that in mind, there are plenty of courses that every small business owner should take to get acquainted with the various roles. We have collected together seven courses below that you can take completely free of charge.

Project Management

Project management refers to the organization and delegation of tasks. Before splitting your project and assigning roles, you will need to meticulously plan. You will need to understand your team and know everyone’s strengths, weaknesses, and capabilities. Further, you will need to know how to rally your troops and keep everyone motivated, even if you’re working from home. If you’re a complete rookie or need to refine your skills, you can take a free introductory course in project management from Cybrary. If you need to find more information and reviews of online project management courses, alongside product reviews, you should check this list of 10 site and visit their helpful business section.

Conducting Market Research

As a small business, you need to fully understand the existing market so that you can beat the competition. You will need to analyze the way your competitors run ad campaigns as well as which keywords they are using on their websites. You will need to understand the local demographic and your target audience. Understanding the existing market will help you to build a product that fills a demand. To boost your knowledge and gain a basic grasp of market research, you can head over to LinkedIn and access their fantastic learning library on a free trial.

Innovations and Market Change

The market is constantly changing, with technology advancing and the rise of the work-from-home culture. As a small business owner, you need to learn how to track these changes efficiently and solve problems creatively. There’s a great free online course, offered through The Open University, called Innovation, Markets, and Industrial Change. There are a total of six modules to finish that cover the relationship between product pricing and market demand. This course will be particularly helpful if you run a business online.

Supply Chain Management

Supply chain management is directly linked to the scaling of businesses. Through completing a supply chain management course, you will learn how to streamline your shipping and vendor processes. Whether your business is a long way off or you’re struggling to navigate the seas of scalability, you should take this introductory course through Alison. You will learn about how the supply chain has evolved, as well as how to reduce risks through effective assessment.

Entrepreneurial Behavior

This is another course offered by The Open University. Entrepreneurial behavior will allow small business owners to learn how the necessary qualities needed to be a successful entrepreneur. Further, through the four modules, you will learn about the economical functions of the entrepreneur. If you’ve got a budding idea, but aren’t sure how to articulate that into a fruitful business, this course will help you to nurture your understanding of the cutthroat business world.

Digital Marketing

These days, you can’t expect your company to do well without knowledge of digital marketing. Everyone is online, with access to smartphones in their pockets. Now, your online presence is equally as important as your physical shop floor. A customer’s online experience will either send them away within seconds or keep them coming back. You need to understand your target audience so that you can create effective content. This content will need to be optimized for SEO, which will help you rank higher than your competitors on search engines. Luckily, there are plenty of authorities when it comes to digital marketing. Our favorite resource comes from ahrefs, where you will find information as either a beginner or veteran digital marketer.

Rookie Excel

Running a business often means entering into a world of numbers. Therefore, you should learn how to use Excel, Microsoft’s spreadsheet solution. Through Excel, you can create tracking charts to help manage your books. Create productivity tracking sheets to help you visualize project status. You can learn how to use Excel through Udemy, which will teach you how to master the functions and link cells.

Small business ownership is difficult and requires knowledge surrounding all aspects of management, especially until you are in a position to scale upwards. For the most part, all you need is basic knowledge that will let you use software solutions. Fortunately, you don’t need to take out a loan and study for another degree because there are plenty of free courses out there. All you need to do is put the work in and reap the rewards.


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