How to Start a Content Creation Agency

    The global unemployment rate is currently 6.47%. This has given rise to entrepreneurship and freelancing. Many freelancers take writing as a full-time job and earn good money from it. In 2020, 59 million people were doing freelance work in the United States. If you’ve been writing for a while, the next step is to start a content creation agency. Here’s what you need to do to make that dream a reality.

    1. Identify a Niche

    Focusing on a niche shows potential clients that you have the expertise and the knowledge needed to create great content. Top brands want to hire agencies who understand their niche because it saves them time and money during the onboarding process. 

    Research the industries that have a greater need for writing services. These are usually emerging industries and those that are growing fast like Software-as-a-Service (SaaS), Marketing, Service-based businesses, and Business-to-Business (B2B). Apart from researching the industries, identify the industries you’re familiar with or those you’d like to venture into. To craft great content, you have to know your target audience intimately. That way, you will be able to create content they can resonate with.

    Pick a niche or two to specialize in before you start running your content creation agency. It’s the only way you can provide better value to your customers. Niching down helps you to position yourself as an expert, and all  top brands want to work with experts. 

    1. Craft a Business Plan

    As with any other business, you’ll need capital to start your content writing agency. You need a business website, to pay for marketing, and to hire writers. If this is your first business, it may be hard for you to raise capital. You can borrow money from your family and friends, apply for a small business loan, or try crowdfunding. 

    The Loan Center, a company known for its instant online title loan, has helped many startups find their footing in the business world. The company’s founder advises new entrepreneurs to take small loans they can afford to pay back and not long-term or predatory loans.  

    1. Hire Professional Content Writers

    Your content creation agency will only be great if it has great writers. Having a team will enable you to handle more work and earn more money. You can find content writers on sites like Upwork and Indeed. Good writers will allow you to take on more orders and deliver them on time without compromising on quality.

    Hire writers who:

    • Follow a content brief to the letter
    • Are good at mimicking a brand’s voice
    • Consistently meet deadlines
    • Write engaging content 
    1. Keep Seeking Opportunities for Growth 

    Networking should become the norm if you want to run a successful content writing agency. Take advantage of social media and attend company expos. Share your business cards every chance you get. Also, request your happy customers to spread the word about your business.

    Ed Gandia, a professional writer and writing coach says, “As an employee, you are used to work landing on your desk. When you start a content agency you have to go look for the work.” You have to work hard to make your dream come true. Follow these tips and set yourself up for success.



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