How to Grow Your Freelancing Business: 5 Different Ideas to Try

Once you have some clients under your belt and you’ve started to make your freelancing business a success, it’s time to look at expanding your business.

But how exactly do you do that? Well, you can get started by checking out the following five great ideas.

1. Expand the Services You Provide

Adding new services to your business repertoire is one surefire way of growing your freelancing business.

If you currently only offer one or two services, think about what other services you can provide. For instance, if you presently provide content writing services, you could offer link-building services as well. 

If you don’t have additional skills, you can always spend time learning new things, either on your own or by enrolling in a course.

When you expand the services that you offer, you will be able to get more clients.

2. Upskill

You can also study to enhance the skills you already possess.

When you sharpen your skills, by enrolling in training programs, for example, you’ll be able to charge your clients more. 

You’ll also be able to better impress potential new clients.

3. Obtain Bigger Clients

Generally speaking, larger companies have more to spend. Therefore, if you go after getting bigger clients, you could command a higher fee for your services.

It can take time to get your foot through the door, but once you have one major client on board, as long as you do a good job, you can soon obtain more big clients. 

Begin by looking at your existing contacts to see if anyone can help to put you in touch with high-end clients. 

You can also approach clients yourself. A good place to start is on social media platforms like LinkedIn.

Obtaining bigger clients with more money to spend can take perseverance and good timing, but stick with it, and you’ll eventually be able to enhance your client list and get paid more for the services you provide.

4. Create Custom Stickers That You Can Use to Advertise Locally or at Events

These days, most people look at online routes to grow freelancing businesses, but you shouldn’t overlook the power of connecting with local businesses and advertising your services at the local level.

For example, you could attend local events and hand out information about your business and services. 

If you run a freelancing business like a landscaping company that thrives on business in the local area, it’s especially important that you look for new clients in your local area.

Also, when handing out information about your business to prospective local clients, make sure that your business stands out from your competitors.

Simple things like giving out custom stickers with your brand logo on them can really help to make a good impression and ensure potential clients remember your company. 

You can find a variety of custom sticker options, from glitter stickers to holographic die-cut stickers, at StickerYou.

5. Build Your Reputation and Brand

Lastly, by simply growing your reputation and brand, you can expand your business further.

So, by simply ensuring you always deliver high-quality services and go above and beyond expectations to provide client satisfaction, word of mouth will spread and you could find clients get in touch with you more, rather than having to put time and effort into finding new clients. 

You can also take active steps to build your personal brand by posting on social media more and engaging with activities like blogging. The more you put yourself out there, the more your business will get noticed.

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By Susan Barlow

Dr. Susan Barlow is retired from academia after teaching business administration, project management, and business writing courses for over 20 years.

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