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How To Communicate With Your Audience Successfully

As any public speaker knows, the goal of communicating your message to an audience (through speech or other means) isn’t just about getting your point across to them. It’s also about ensuring that they’re listening, understanding, and paying attention to what you have to say. 

To impact your audience, it’s important to effectively communicate your message and make genuine and meaningful connections. 

With this in mind, here are 10 tips to help you communicate with your audience successfully.

#1. Have patience and persistence

Successfully communicating with your audience can be an uphill battle, but if you’re patient and persistent, it will pay off. By taking the time to understand who they are and what they need, you can better tailor your message to them and make their needs your priority. 

Once you’ve managed to build a strong relationship with them, there’s nothing that will stop your communication from being successful.

#2. Understand how you are perceived

People will perceive you in a certain way based on how you communicate. However, it’s not always what you say that matters but the tone with which you say it. 

Be mindful of your body language and your facial expressions as well. For example, if you are smiling while communicating to an audience, they will be more likely to take what you have to say more seriously than if you are frowning. 

Similarly, if you’re gesturing widely and speaking rapidly, people will think you’re eager to get through your message. On the other hand, if you speak slowly and don’t gesture, many people might interpret this as laziness or disinterest. 

In written communication, it’s important to pay attention to specific patterns of speech and phrases that help build the necessary tone. Remember emojis and punctuation – they can help express the right emotions as well.

So, find out how others view you before deciding on a communication style for yourself.

#3. Respect your audience’s time

Think about how you want your audience to spend their time with you. The more value they can gain from the relationship, the higher the likelihood of a long-term connection. 

Value doesn’t have to mean teaching, training, or providing information. It can simply be through fostering a community where people feel safe and validated for who they are. 

One way to respect your audience’s time is by regularly making announcements and new content via email marketing and social media posts that don’t take up an entire day to get.

#4. Speak on topics that matter

Your audience is made up of people like you. They probably care about the same things that you do, from the clothes they wear to what their kids are doing. That’s why it’s important to speak on topics that matter. 

Instead of talking about your day or giving commentary on current events, talk about what matters to your readers. Understand that some of your readers may not be parents, for example. But they still care about something. 

Whether it’s their favorite sports team or fashion trends, speaking on topics that matter will help you communicate with your audience successfully and generate meaningful conversations with them. 

Also, you can get to know more about your email marketing audience through Nuwber to create topics that will appeal to them.

#5. Don’t be afraid to go personal

When starting your speech or article, try to be personable and create connections with your audience. Talk about how you feel, your fears, and personal anecdotes; anything that makes them feel like they’re a part of your journey with you. 

You might also want to share some fun facts about yourself or show off something that’s just personal for you to give them an insight into who you are as a person.

#6. Open up a dialogue

Have you ever felt like your audience wasn’t interested in what you said? It can be difficult to know where the disconnect is happening if they are not responding. 

Opening up a dialogue will go a long way in getting them interested. Try asking questions, commenting on their posts, or even sending them a direct message. You may find they were just waiting for an invitation to start talking.

#7. Answer their questions

Answer their questions. It may seem daunting to sit down and tackle all of your audience’s inquiries, but one question at a time can help you out in the long run. 

Ask yourself what kind of information or details people would be most interested in and tailor your answers accordingly. 

Remember that not everyone will ask the same questions, so it’s okay if some go unanswered.

#8. Tell stories to connect with people

Connecting with your audience starts before you press send. Successful communication begins by making yourself vulnerable, discussing what you care about, and telling stories people want to hear.

Here are some ideas you can try:

  • Talk about the things you care about 
  • Tell good stories
  • Be honest
  • Be attentive
  • Take some risks
  • Share moments of failure or vulnerability
  • Ask for hell

#9. Inject your personality into everything you do

There are many ways to communicate with your audience, but some of the most effective ones involve injecting your personality into every interaction. This will not only help you connect with your followers, but it will also make you stand out from all the other accounts they follow. 

One way to do this is by using emojis. They convey emotion and action in one package and can often be the right balance between a simple post or something more substantial.

#10. Listen to Them, Too

There’s a misconception that the best marketing campaign is one with the most bells and whistles. But, unfortunately, that’s not always true. People don’t want to be told what to do or think; rather, they want to know that their voice is being heard. 

A great way of connecting with your audience is listening to them. So whether it’s good or bad feedback, you should make sure to take note of it. 

They will appreciate the time you spend trying to understand where they’re coming from and paying attention to what they have to say about your product. You may even learn something new about your customers as well.

The Takeaway

One thing that is not readily apparent to new business owners is the need for clear communication with your customers. When you communicate effectively, it improves customer service, creates a more pleasant experience for your customers, and earns you the respect of your clients. 

If there’s anything you should take away from this article, it’s to ensure that when someone interacts with your company, they always get value and are free to reach out if they have any questions or concerns.


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By Susan Barlow

Dr. Susan Barlow is retired from academia after teaching business administration, project management, and business writing courses for over 20 years.

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