How to Start a Copywriting Business

    Copywriting can be an incredibly rewarding career with competitive compensation (an average copywriter makes about $55,000 per year). It is a fulfilling profession with many perks, like the freedom to work from anywhere at any time. But how do you start a copywriting business from scratch? For starters, you need to be a copywriter, and a good one at that. You also need to pick a niche, a great business strategy, and to market your services to attract clients. Use this short guide to start a successful copywriting business.

    Acquire the Necessary Skills

    Copywriting is a highly competitive skill that demands more than putting grammatically correct phrases together. Here are the essential skills you need to become a successful copywriter:

    • Solid writing skills
    • Creative thinking
    • Critical thinking
    • Interpersonal skills
    • Research skills
    • An eye for detail
    • Teamwork
    • Time management
    • Persuasion skills

     You can improve your copywriting skills with online courses, seminars, writing workshops, copywriting books, and programs.

    Create a Business Plan

    To build a successful copywriting business, you need to approach it like any other business; create a good business plan. While you may not need an elaborate plan like those written by regular brick-and-mortar businesses, it should have a financial plan, outline the competitive landscape, and clearly define your values, vision, and mission. These are some of the things to include in your copywriting business plan:

    • Your niche and the services you’ll offer
    • Pricing
    • Financial projections
    • Marketing /pitching strategies
    • Goals
    • Target clients
    • Business strategy

    The business plan will guide you as you move forward and scale your business. It will also serve as a guide, helping you gauge how your business is doing as you progress.

    Choose a Niche

    Copywriting is a wide sector with many niches. You can specialize in writing emails, social media posts, ad campaigns, direct response, web, business-to-business (B2B), business-to-consumer (B2C), or SEO copy.

    Choosing a niche is not rocket science, but you need to consider several factors such as your skills, interests, the competition, and niche profitability and scalability. Choose a niche you are very conversant with and have a passion for. It should have the potential to bring in decent profits.

    Create a Portfolio

    How will clients know you can help them? Show them your portfolio. Building a portfolio is not easy, especially when you’re starting out. Most companies trust copywriters with testimonials as they can see the feedback from previous clients.

    Build a website and explain who you are, your services, and rates. Also, add a portfolio of your past work. A professional website builds trust with new clients, so consider hiring a professional web designer. If you cannot afford one, you can get a short-term loan and repay it gradually. Get a car title loan if you have positive equity in your vehicle. To find a good lender, search for “title loans near me” and explore the available options.

    Market Your Services

    After doing the above, it’s time to find the clients. Prepare a great sales pitch and contact prospective clients. While it’s critical to present yourself in a way that will get you hired, be yourself and honest.

    Even if you are a beginner, show prospects why they should hire you. For instance, you can charge half price for initial projects to show clients how your skills can help them make more sales or attract new clients.



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