How to Write an Etsy Listing

How to Write an Etsy Listing

When shopping on Etsy, your buyers are inundated with waves of artistically beautiful products. There’s stiff competition on listings, so you’ll want an edge when you write your Etsy listing product descriptions.

An Etsy listing that stands out may make the difference between making a sale or no sale. In this article, we’ll review 7 critical tips and strategies for writing an Etsy listing that’s effective and separates you from your competition. 

A graphic of a woman sitting on a chair, shopping on her laptop. Above her are the words: "Writing an ETSY listing". To the right are the bullet points of the H3 headings listed below the graphic.

How to Write an Effect Etsy Listing 

Hook them with a dazzling opening line

The first line must be the showstopper. It’s what grabs the eyes and attention. As a result, you’ll need to craft a catchy opening line highlighting your product’s key benefits. 

Your first line establishes the tone for your entire description. As such, you’ll need to devote time to creating an effective line. Think about what would make your ideal customer pause and give your listing another look to learn more.

If you can, write humorous or creative opening lines. Tickling your customers’ funny bones may work if it’s authentic, on-brand, and engages your reader. 

Here is an example of an effective opening line that may work for you: 

  • We personalize for FREE. At (Name), we happily provide product customization for FREE. 
  • Save time. Save your sanity. Shop at (Name); we’ve got all your gift-shopping needs covered. 

Announce your product’s special features

You’ve written your catch opening line. Now, you’ll want to provide your buyers with an outline of your product. At this point, it’s an ideal time to show your product’s unique features or specific qualities. 

The features and qualities should tell the story of everything your product does and how your customer’s life would change by owning it. Customers need to be able to scan this information to get a picture of your product’s special features and qualities. 

Make an inventory of what your audience is looking for and what they want to know more about. Describe the product and its:

  • Color
  • Dimensions
  • Materials
  • Product care
  • Size 
  • Weight 

Be convincing

As you tell your product’s story, use persuasive language to convince your shoppers that buying your product is the answer to their problem. 

You’ll want to pepper in keywords that your shoppers are likely using when scanning for your product. Keywords help your listing pop up in relevant search results. 

Using words that cause an emotional reaction draws in your customers, such as: 

  • Free 
  • Guarantee
  • Just arrived
  • No obligation
  • Proven 

If you’re struggling to write something, look to the experts. You can find plenty of marketing resources that show you how a successful ad campaign uses persuasive language and relevant keywords. 

Be clear and concise

The best Etsy listings are clear and concise. You want your shoppers to understand what you’re saying, and you want to avoid drowning them in a block of text. 

Trim the fat in your product descriptions. Look at each sentence and determine if you can say it with fewer words or more efficiently. 

Write concisely by bullet points to highlight your product’s key selling points. You can use bullet points to highlight features, including:

  • Color
  • Dimensions
  • Materials
  • Weight

Another thing you must do is make sure that all the information on your listing is accurate. You don’t want to make a mistake in writing about your product’s essential elements, like its dimensions, materials, or shipping details. Accuracy is even more critical when you’re making custom products or printings. 

Double-check the manufacturer’s product descriptions and ensure your listing has the same information. One of the consequences of an inaccurate product description could be a customer demanding a refund and then leaving negative feedback. 

Include packaging and shipping details

After your product listing description, you should include information about packaging and shipping. 

This is standard procedure on Etsy. It garners trust with your customers and answers their questions about shipping and returns. By providing the answers, you can convince buyers that you are trustworthy and that they should feel confident buying from you. 

Include an FAQ section

Your customers will probably have questions about your products. If you can anticipate these questions and answer them in a “Frequently Answered Questions (FAQ)” section, it’ll help you. 

An FAQ provides you with customer information with the need to contact you directly, and it helps you avoid having to answer the same repeated questions. 

Ask them to do something (CTA)

Your customer has spent time engaging with your Etsy listing. They read it to the end. The worst thing you can do is leave them on a cliffhanger. 

Make sure to include a call-to-action (CTA) at the end of your description. Help them take the next step. A good call to action will drive traffic to your site, so include your URL in the CTA.

Here is a sample CTA: 

“Vist (URL) and save on our latest collection!”

Complete Listing Example

Here is a sample listing for an example Etsy shop that sells coffee mugs using people’s headshots (or other photos). 

A picture of two personalised mugs for a fictional Etsy listing

Introducing “Beautiful Mugs!” Personalize your coffee mug with any picture and text you want. Or, if you’re feeling extra creative, choose one of our many designs. Our mugs are dishwasher and microwave safe!

Coffee tastes better out of a mug that represents you. Whether it’s a photo of your friends or family, your favorite pet, or a scenic landscape, now you can have a mug that is uniquely you.

Our mugs also make great gifts! Know someone who loves coffee? Give them the gift of a Beautiful Mug with their favorite photo on it. They’ll love it!

Dimensions: 

Our mugs are 3.10″W X 3.75″H and hold 11 oz. 

They weigh 15-ounces with a 3.4” diameter x 4.5″ h.

Shipping info: 

We offer $7.99 flat rate shipping in the United States and Canada. All orders are processed within 24 to 48 hours after receiving your order confirmation. You will receive another notification when your order has shipped. 

 



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