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The Importance of Strong Business Communication in Job Applications

In today’s competitive business world, communication is key, especially during the job application and hiring process. Strong business communication and writing skills can make a big difference in how potential employers view you.

In this article, we’ll explore how communicating with clarity, tailoring your application to the job, and highlighting your achievements can help you stand out. We’ll also look at examples and tips on how to effectively follow up after applying.

Job Applications in the Hiring Process

Job applications are a cornerstone of the business recruitment process. They are the first point of contact between a potential employee and an employer, acting as a gateway to professional opportunities. The initial job application, which often includes a request for a cover letter and resume, not only helps employers gather necessary information but also reflects an applicant’s ability to present themselves professionally.

Clarity and Precision in Communication

The initial job application sets the stage for your potential employer’s perception of you. It’s important to convey your qualifications and suitability for the role in a straightforward and succinct manner. Avoid complex language or industry-specific jargon that might confuse non-specialist members of the hiring team, like HR personnel.

Example: “Increased departmental revenue by 25% over two years through strategic market analysis and sales team restructuring.” This statement is clear, precise, and offers measurable achievements.

A vague statement like “Worked on sales department tasks, contributing to overall team success” lacks specificity and fails to highlight the individual’s direct impact or achievements.

Customizing Your Application

A bespoke job application indicates a candidate’s genuine interest and effort. Tailoring your submission to align specifically with the job and company shows that you’ve done your research. This can involve highlighting relevant skills and experiences or adopting a tone that resonates with the company’s culture.

Example: For a marketing role at a tech startup, an applicant might say, “Developed a digital marketing campaign for a SaaS product that increased user engagement by 40%.” This shows a direct correlation between their skills and the company’s focus.

Using a generic statement such as “Experienced in marketing and business strategies” does not tailor the application to the specific role or company, making it less impactful.

Showcasing Achievements

In the hiring process, your achievements speak louder than a list of past responsibilities. Focus on quantifiable accomplishments in your job application. This approach showcases your skills and demonstrates how you can contribute value to the potential employer.

Example: “Led a team of 10 in a project that resulted in an award-winning marketing campaign, increasing brand visibility by 30%.” This highlights leadership skills and quantifiable success.

A less effective approach would be a generic description like “Managed a team in various marketing projects.” This lacks quantifiable results and specificity about the project’s impact.

The Significance of Accuracy and Presentation

Accuracy in grammar and consistency in formatting is critical in job applications. Errors or sloppy presentation can suggest a lack of professionalism and attention to detail. Use tools like Grammarly or Hemingway Editor to refine your application.

Effective Follow-Up

The communication process in job applications extends beyond submission. A strategic follow-up can express your enthusiasm and keep you in consideration. However, it’s important to balance persistence with respect for the employer’s time and process. A considerate follow-up after a reasonable period can reinforce your interest in the position.

When following up, be professional, courteous, and direct. Here are five examples of language you could use in a follow-up:

  1. “I hope this message finds you well. I’m writing to express my continued interest in the [job title] position and to inquire if there are any updates regarding my application status.”
  2. “Thank you again for the opportunity to apply for [job title]. I am very enthusiastic about the possibility of joining your team and would love to know if there is any additional information I can provide.”
  3. “It was a pleasure applying for the [job title] role. I am keen to learn about the next steps in the hiring process and how I can further demonstrate my suitability for this position.”
  4. “I am reaching out to follow up on my application for [job title]. I believe my skills in [relevant skill] would be a valuable addition to your team, and I am eager to contribute.”
  5. “Following up on my recent application for [job title], I’d like to reiterate my strong interest in the role and the unique contributions I can bring to your esteemed company.”


Navigating the job application process involves more than just filling out a form and sending a resume; it’s about presenting yourself in a way that resonates with potential employers, demonstrating your skills, and expressing your professional aspirations effectively. Through mindful communication, attention to detail, and strategic follow-ups, you can enhance your appeal to employers and advance your career prospects.

Additional Resources: Resumes and Cover Letters

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By Susan Barlow

Dr. Susan Barlow is retired from academia after teaching business administration, project management, and business writing courses for over 20 years.