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Business communications

When you hear the term “abstract,” what comes to mind? A painting by Jackson Pollock? And if you hear the word “concrete,” what’s the first thing you think of? A foundation? Or a sidewalk? Your brain pulled these answers quickly. Why? Because you are most familiar with these words...
Gender-neutral language writing strategies are becoming increasingly popular. The goal is to write or speak using non-discriminatory language and to avoid gender-biased expressions or stereotypes. This will enable you to more easily connect with your audience and allow everyone to feel appreciated. So then, here are some simple techniques...
Life is short. And so is the attention span of most people. This is why copywriters, marketing experts, and anyone who writes for a living repeats the writer’s mantra daily: Quickly get to the point! And it’s no different with business communication—your audience will expect you to communicate your...
Just as language evolves over time, the way we communicate in business has changed. Phone calls and letters seem almost archaic now. Email is the foundation that most businesses' communication and marketing strategies sit upon. And this is why you need to know not only how to craft a...
Business writing is inundated with buzzwords and buzz phrases—just try to find a slogan that doesn’t contain “cutting edge technology” or “think outside of the box.” They are hugely popular and accepted by most readers as everyday speech. But, does popularity and general acceptance indicate that buzzwords should be...
Business communication comes in many forms and spans international borders, cultures, and demographics. Therefore, you must know precisely who your audience will be—their background, demographic traits, their knowledge of the subject already, and their expectations of your presentation. So, whether you are writing an internal company memo or a...
Simple and effective formatting is a powerful tool in your writer’s toolbox. It can help to transform a lengthy, redundant, and boring (gasp!) business document into a concise and visually-appealing presentation. Learn how to do so correctly and watch your writing skills dramatically improve. Why the Need to Format Your task...
The business world is inundated with jargon—and its effects can range from merely annoying to completely obscuring the meaning of something. Some people rely too heavily on jargon in their writing. And because it’s easy to use—trendy catchphrases you’ve picked up from others—you may find yourself inserting it in...
It's no secret -- some of the best deals and decisions are made across the conference room table. But is it possible to switch to a conference call without interrupting your workflow or negotiations? Having face-to-face meetings is, unquestionably, one of the most effective ways to get the results you want,...
In one corner is email—younger, quicker, a real contender. And in the other corner is the phone—older but proven as an adept close-quarters fighter. And the winner is… Both! In the world of business communications, the email vs. phone match continues round after round. And for good reason: Both have...