Presentations Archives

What is a newsletter?

What is a newsletter? A newsletter is a bulletin that a society, business, or organization publishes periodically to send out information. It’s also a valuable tool used by companies to provide information to their ecosystem of customers, prospective customers, and subscribers. Newsletters enable you to… continue reading

The Importance of Knowing Your Audience

Business communication comes in many forms and spans international borders, cultures, and demographics. Therefore, you must know precisely who your audience will be—their background, demographic traits, their knowledge of the subject already, and their expectations of your presentation. It can be easy to turn off… continue reading

How to Properly Format Your Business Documents

Simple and effective formatting is a powerful tool in your writer’s toolbox. It can help to transform a lengthy, redundant, and boring (gasp!) business document into a concise and visually-appealing presentation. Learn how to do so correctly and watch your writing skills dramatically improve. Why… continue reading

Facts vs. Opinions—Why You Should Avoid Opinions in Business Writing

Ever notice how some people start a sentence with “The fact is … ” or “I know for a fact … ” but it quickly becomes evident that they are merely offering their opinion? They may speak with passion and conviction, but it’s obvious that… continue reading

Tips For Company Website Verbiage and Copy

It can seem as though “best practices” for generating copy on your website landing pages might be different for every viewer. Yet, you will find that there are some best practices you can adopt to make the writing process simpler for you. These practices will also make… continue reading

How To Summarize Your Business in Under 200 Words

When putting together an investment proposal, business plan, or selling your enterprise’s products or services online, you can summarize your business in less than 200 words. Also called a company summary, your business description is a short, engaging couple of paragraphs that can go into… continue reading

Formatting Bulleted Lists In Business Documents

Business documents are a critical part of successful business communication. You are engaged in discourse with professional people. These individuals and companies know their stuff. Time always seems to be in short supply. Most people are moving at the speed of the internet. Opportunities come and go… continue reading

Presentations

12 Techniques When Writing A Business Plan

A business plan is like a road map for your business. This very important document will pretty much make bankers or investors choose to go with you and your business or run for the hills. Writing a business plan will take time and will not… continue reading

A picture of a printer with multi-coloured sheets flying out towards a tree, to signify a dilemma of saving trees and printing less vs. impressing a client

Professionalism vs. Saving Trees: Which Do You Choose?

A friend had just finished a proposal she would be presenting to a new client the next morning. After printing six copies for the people who would be at the meeting, she noticed that she had made an error in the client’s name at the… continue reading

Writing About Ourselves: Bragging Without Blushing

For many of us, it’s difficult to write about ourselves without feeling uncomfortable. Maybe that’s because of childhood messages we heard about being modest. I, for one, had an imposing old aunt who announced, whenever I was happily bragging, “Self-praise stinks.” Yet even my twenty-something… continue reading