I received a survey from my health plan this week. It looks as though it will take me about 10-15 minutes to complete and mail back to the corporate office. Usually, I am happy to complete surveys for my health plan, and I will probably do this one because I...
Near the end of the year, I read a Danny Westneat column in The Seattle Times, "Offline Deserves a Right On." I read the newspaper at my breakfast table, but you can read the column online.  Westneat mentioned that a column he had written had inspired 700 emails and online comments in response--and one handwritten...
I am grateful for Tiger Woods' admission of guilt and his apology to his family. Since the reporting of his car accident days ago, the Internet has been full of speculation about the accident and about his possible infidelity. People have been arguing, taking sides, and worrying about their golf...
Update on April 4, 2013 When I wrote this post in 2009, I was reacting to the sales messages and email requests I was receiving that were addressed to "Dear Sir or Madam." That greeting instantly told me that the writers were strangers who did not care enough about their communication with...
In Washington State we changed to daylight saving time on Sunday morning, so yesterday I needed to set all our clocks back one hour. All of the clock changes were easy, except the one in our car. My husband was driving, and my job was to adjust the clock....
I apologize that this site has only been up only intermittently over the past two days. Even I have been unable to access it. That is frustrating! Having my blog down reminds me that we need to recognize this fact: The lights do go out on electronic communication. When we haven't...
The other day I was talking with the managing editor of a popular subscription website that is rich in content. The editor introduced me to the site and wanted to know whether I would like to write regularly for it. I responded something like this: "I'd like some time to think...
Lately I have been thinking about messages from insurance companies, who often encourage us to think of them as our families. My thoughts go in this direction because I wrote a training proposal for an insurance company in Minnesota this week, and I am looking forward to teaching "Writing Tune-Up for...
I was talking to a friend who is a fourth-year medical student applying for residency programs. She told me about the programs she is considering and said she was very impressed with Tulane. When I asked what impressed her about Tulane (a medical center affiliated with Tulane University in...
Arthur wrote to ask my view of an interesting question: How often should a company use its name in a marketing piece? He asked because he translates marketing pieces into English, and some of his clients use their name five times in a five-sentence paragraph. He wondered: Is this...