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Teaching Business Writing

So you have a business idea, great! Now you simply have to actualize it, starting with a business plan. A business plan helps you get funding for your business idea, but your proposal needs a solid structure. Business plan outline The key to a good business plan is the outline. It...
When you use the correct tone, your writing can become so much more than words on a page. Tone is what allows writers to build a new world with deeply complex characters. Author and sensitivity reader Dennis Norris II stated that if he remembers the language of something he...
We recently published an extensive article on how to professionally end an email. Here, we are going to take another look at the topic, concentrating on the sign-off specifically.  You've crafted your email to be clear and well-constructed. You've edited it carefully. The body of the email may be absolutely perfect,...
Walking into DSW for the first time searching for a new pair of shoes can be overwhelming—so many options and styles to choose from! The same can happen to a writer as you start scrolling through that long list of font styles in MS Word. And with hundreds of...
People love to tell others what to do with their voice: “Lower your voice,” or “Save your voice.” And one suggestion that causes a lot of confusion is: “Use your active voice when writing, not passive.” My active voice? Not my passive voice? I thought I only had one voice… In...
Business communication comes in many forms and spans international borders, cultures, and demographics. Therefore, you must know precisely who your audience will be—their background, demographic traits, their knowledge of the subject already, and their expectations of your presentation. So, whether you are writing an internal company memo or a...
The business world is inundated with jargon—and its effects can range from merely annoying to completely obscuring the meaning of something. Some people rely too heavily on jargon in their writing. And because it’s easy to use—trendy catchphrases you’ve picked up from others—you may find yourself inserting it in...
Persuasive content writing—website pages, blogs, marketing campaigns, newsletters, and digital ad copy—all have one thing in common. They demand the perfect call to action. If you need more subscribers, sales, or a jumpstart to your leads-to-conversion rates, then it’s time to use a great call to action! And learning...
Everyone wants credit for a job well done. And in business writing and communication—from emails to company-wide internal memos to detailed reports—you want to receive due credit for your writing skills. But if you choose to “borrow” ideas, quotes, or data from another author, it’s essential to know when...
It’s a part of doing business—you get an unexpected email from an irate client, and they choose to take out their frustration on you. Yikes! And it’s only Monday morning. It stings a bit when you’re the recipient of such a rude email. Although you can’t control what the client...