This week I led a business writing workshop with nine very smart business people. They do important analytic work for their company, which is the best in its class. Why, you might wonder, were sophisticated professionals in a business writing class? They were in class to get the answer to...
In my business writing classes, I see a lot of very good work: beautifully written sentences, attractive formats, positive language, well-organized information, flawless punctuation. Nevertheless, when we sit together in small groups to discuss participants' drafts, the reaction of readers isn't always what writers had anticipated, when they hear...