Outsourcing is one of the most practiced business techniques of our time. Initially, outsourcing was predominantly embraced by larger organizations to cut costs and focus on their core functions. These organizations were able to absorb risks associated with doing business in a radically different way. Now, almost any kind of work can be outsourced, including business...
In today's business world, using Zoom chat messaging has become the norm. What makes Zoom so popular is its easy-to-use user interface and how simple it is to sign up for an account. Unlike Skype, you don't have to pay anything out of pocket to make a call. This makes...
Business documents are a critical part of successful business communication. You are engaged in discourse with professional people. These individuals and companies know their stuff. Time always seems to be in short supply. Most people are moving at the speed of the internet. Opportunities come and go at the speed on...
In 2020, the business world has become increasingly reliant on effective technological and digital marketing practices. With that in mind, small businesses hoping to thrive in the online marketplace need to develop and maintain a strong understanding of how to implement search engine optimization (SEO). SEO is the practice...
In today’s world of constant emails and messaging, an occasional typo or error here and there is no big deal—except when it comes to business writing. Business writing is unique — it focuses on professionalism. These mistakes can make the difference between long-term client relationships and someone not taking...
When You Need to Update Your Business Card   Business cards are durable, versatile and long-lasting. However, they don't last forever. And there are times you need to make a change. Let's look at the most common reasons why you need to make a change to your business cards.   You're Ready to...
Last week I presented at the fall conference of the Commercial Food Equipment Service Association (CFESA), which took place at a lovely resort in Scottsdale, Arizona. I needed to wake up early to put finishing touches on my PowerPoint slides, so I called the hotel operator for a wake-up call...
Liz wrote the other day with an interesting question: "When writing a Facebook wall post, it isn't possible (as far as I know) to italicize or underline anything. So how does one properly punctuate titles of works of art/literature? Quotes can work fine for a single item, but the difficulty...
Include your name at the end of your text messages. That way, people who don't have you in their address book--and don't have your number memorized--will know it's you. Thanks to Melissa Thirloway for sharing this good tip. LynnSyntax Training
I was leading a business writing program yesterday, when someone asked me to cover instant messaging (IM). Of course, I said the principles we were discussing in class applied to all types of business writing. Yet IM at work is a unique form of communication--instant and fleeting like nothing else. What makes...